Browsing by Author "Munyasia, Rose Nelima"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    How Perceived Usefulness of Mobile Banking Affects Financial Performance of Commercial Banks in Nairobi City, Kenya
    (Journal International of Business Management, 2024-07-24) Munyasia, Rose Nelima; Waithaka, Stephen Titus
    he shift from traditional branch banking to mobile banking has seen banks employ mobile banking. Use of mobile banking seeks to attract new customers while retaining existing ones minimize operational and management costs and sustaining competition. The Kenyan banking sector has seen significant advances in technology, but investment in technology is expensive and still not monetized to contribute to financial performance outcomes. This study sought to assess how perceived usefulness (PU) on mobile banking affected the financial performance of commercial banks in Nairobi County, Kenya. The study was anchored on technology acceptance model (TAM). The survey was based on descriptive research design and targeted 200 customers from the top-five rated banks on performance of mobile banking. The sample size was 133 after applying the Yamane formula and these respondents filled the questionnaire. The quantitative data was analyzed using descriptive, correlation and regression analysis. The descriptive analysis results show that perceived usefulness had mean score of (M=3.94) and financial performance (M=4.191). The correlation analysis show that perceived usefulness was closely associated to financial performance as r = 0.699 and the two variables were positively and significantly related based on regression beta coefficient of β=.545. The findings showed that 62.9% of financial performance was influenced by perceived usefulness of mobile banking application. The study concluded that financial performance with aspects like increased customer numbers, profit margins and cash flows was improved by perceived usefulness of mobile banking. The study recommended upgrading of the mobile banking apps so as to perform services such as financial transactions, speedy processing of transactions and provide multiple services to users