Browsing by Author "Muhuhi, Daniel K."

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    Effect of Marketing Innovation Strategy on Performance of Youth Enterprises Development Fund, Kenya
    (The Strategic Journal of Business & Change Management, 2024-01) Muhuhi, Daniel K.; Kavinda,Lucy
    This research assessed how marketing innovation affect performance of Youth Enterprises Development Fund, Kenya. By examining marketing innovation, the study aimed to offer recommendations for enhancing the effectiveness and efficiency of YEDF in supporting youth entrepreneurship and mitigating youth unemployment in Kenya. This research adopted a descriptive survey and explanatory research design to investigate the influence of marketing innovation on the performance of YEDF. A census approach was used due to the manageable number of respondents. Primary data was collected using structured questionnaires administered to employees in various categories. A pilot study was conducted to identify and rectify any flaws in the measurement procedures and questionnaire design. Validity tests were carried out to ensure that the measures accurately represented the intended concepts, while reliability tests assessed the consistency of the results. The findings indicated that Marketing Innovation Strategy significantly enhances organizational performance. Findings revealed that marketing innovation strategies are crucial for enhancing YEDF's competitiveness, especially through new distribution channels and advertising methods, Recommendations include enhancing product design to align more closely with customer needs, investing in advanced digital process innovations, developing new products to explore untapped markets, and fostering greater employee involvement in innovation initiatives through formal platforms. The study recommended prioritizing improving product design within its marketing innovation strategies. While progress has been made through new advertising methods and market expansion, enhancing the design and functionality of its products can significantly increase their appeal and usability.
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    Innovation Strategies and Perfomance of the Youth Enterprise Development Fund, Kenya
    (Kenyatta University, 2025-04) Muhuhi, Daniel K.
    This study examines the impact of innovation strategies on the performance of the Youth Enterprise Development Fund in Kenya. The main objective was to assess how marketing, process, product, and organizational innovations have contributed to the success of the fund in supporting youth entrepreneurship and addressing youth unemployment in Kenya. The research aimed to provide insights into how these innovative strategies can enhance the fund’s effectiveness and efficiency. The study employed a descriptive survey and explanatory research design to investigate the influence of various digital financial strategies on the performance of the Youth Enterprise Development Fund. A census approach was used due to the manageable number of respondents. Primary data were collected using structured questionnaires administered to employees in different categories. The questionnaire was divided into sections capturing personal data, independent variables (marketing innovation, process innovation, and product innovation), and performance data. A pilot study was conducted to identify and rectify potential flaws in the questionnaire design. Validity tests were performed to ensure that the measures accurately represented the intended concepts, while reliability tests assessed the consistency of the results. The findings revealed that the marketing innovation strategy significantly improved organizational performance with a positive coefficient of 0.678 (p = 0.004). The process innovation strategy had the most substantial impact, with a coefficient of 1.281 (p = 0.000). However, the product innovation strategy showed a negative coefficient of -0.085 (p = 0.826), indicating it had no significant effect on performance. Organizational innovation also positively correlated with performance (B = 1.001, p = 0.013). The study concluded that innovation strategies play a significant role in the performance of the Youth Enterprise Development Fund. It highlighted the importance of marketing innovation in enhancing competitiveness, especially through new distribution channels and advertising methods. Although product design improvements are needed, process innovations were effective in improving operational efficiency, regulatory compliance, and cost reduction. Organizational innovation strategies, supported by leadership and collaboration, were crucial in driving success. The study recommends enhancing product design to better meet customer needs, investing in advanced digital process innovations, developing new products to access untapped markets, and encouraging greater employee involvement in innovation initiatives. These strategies will help improve the overall performance of the fund and sustain its growth in supporting youth entrepreneurship.