Browsing by Author "Mugambi, Rahab"

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    The Mediating Role of Welfare on the Relationship between University Catering Employee’s Pride and Loyalty in Nairobi City County, Kenya
    (Stratford Peer Reviewed Journals and Book Publishing, 2020) Kamau, Bernard Waweru; Maranga, Vincent N.; Mugambi, Rahab; Kinuthia, Teresia
    The study sought to explore the mediating role of welfare on the relationship between catering workers pride and loyalty between public and private universities in Nairobi City County, Kenya. The interrelationship between the welfare variables was measured using multiple liner regressions while 2-tailed person product moment correlation was used to establish the relationship between workers pride and loyalty of catering employees. Student’s T-Test was used to carry out the hypothesis testing. A descriptive research design was used as it is timely, cheap and accurate. The study was carried out in 5 out of 46 University campuses in Nairobi City County accredited to operate in Kenya by the Commission for the University Education. The study targeted 300 University catering employees in Nairobi City County, Kenya. A sample size of 189 respondents was obtained using the Israel’s (1992) sample size calculation formulae. Simple random sampling was used to select the 5 study areas while stratified sampling procedure was used to select the 189 individual respondents of the study. Questionnaires with both open and closed ended questions were used to collect the primary data. A pre-test of 30 questionnaires whose results not included in this study was carried in one of the university campus. Out of 189 questionnaires distributed, 152 were fully filled and returned giving a response rate of 80.42% which is adequate for analysis. The findings of the study showed that, there is a moderate significant positive relationship between work-in-pride (0.60) and employee’s loyalty.
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    Moderating Effects of Demographic Variables on the Relationship between Working Conditions and Work Safety among Housekeepers of Budget Hotels
    (IJAEMR, 2018) Siaw, Gladys Apreh; Siaw, Nicholas Apreh; Khayiya, Rosemarie; Mugambi, Rahab
    This study seeks to determine the moderating effects of hotel housekeeper demographic variables on the relationship between working conditions and safety among budget hotels in the Eastern Region of Ghana. This is carried out with the aim of promoting occupational health and safety among hotel housekeepers as they are classified among the staff who are most at risk in the hotel industry. The descriptive survey design was used. A total of 393 housekeepers were sampled through simple random sampling technique and their data analysed using the hierarchical regression model. The results indicatethatwhile education and income were not statistically significant moderators in the relationship between working conditions and work safety, age and gender were enhancing moderators in the housekeeping department. This calls for all stakeholders involved in the recruitment and training of housekeepers, especially managers and hoteliers to ensure that the right mix of staff in terms of gender and age are taken into consideration since these variables are critical moderating factors with enhancing effects.
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    Sensory Brand Experience and Post-Purchase Behavior among Millennial Guests of Classified Hotels in Nairobi City County, Kenya
    (Journal of Hospitality and Tourism Management, 2023) Muli, Josephine Nthenya; Mugambi, Rahab; Bitok, Jane
    The study aimed to determine influence of sensory brand experience on post purchase behaviour of millennial guest of classified hotel brands in Nairobi City County, Kenya. An embedded mixed-method research design was applied to collect quantitative and qualitative data from millennial guests born from 1982-2002. Convenience sampling was used to select millennial respondents from each hotel category, while purposive sampling was used to collect supplementary information from the managers. A sample size of 384 respondents was obtained from the possible 10,000 target population of millennial guests in classified hotels in Nairobi City County. Questionnaires were used to collect data from millennial hotel guests and front office and restaurant managers. Data was analysed using descriptive statistics, correlation and regression analysis with aid of SPSS v.29. The findings revealed a significant and positive influence of sensory, brand experience on post-purchase behaviour of millennial hotel guests. Thus, sensory brand experience serves as a robust predictor of post-purchase behavior among millennial guests. Therefore, the study recommends that hotel management and marketers place a strong emphasis on cultivating a sensory-rich brand experience. Investing in elements such as appealing color schemes, curated music playlists, and distinctive scents can contribute significantly to enhancing the overall guest experience and, consequently, drive positive post-purchase behaviors among millennial guests.