Browsing by Author "Muchiri, Timothy Mutua"

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    Competitive Strategies and Performance of Selected Deposit-Taking Saccos in Nairobi City County, Kenya
    (Kenyatta University, 2025-06) Muchiri, Timothy Mutua
    The operational landscape within which an organization functions is marked by constant flux and unpredictability, undergoing rapid changes driven by various factors such as shifting consumer behaviors, globalization, investor expectations, market deregulation, and heightened competition. This research examined the effects of competitive strategies on performance, focusing on chosen deposit-taking SACCOs situated within Nairobi's Central Business District, Kenya. The investigation delved into how cost leadership, differentiation, customer focus, and growth strategies influenced the performance of these SACCOs within Nairobi City County. The theoretical framework predominantly relied on the resource-based view theory, supplemented by configuration theory and goal-setting theory. A descriptive research design was utilized, targeting 215 employees within the administrative sectors of Nairobi City County's deposit-taking SACCOs. Stratified proportion sampling was employed to select 109 participants, forming a representative sample. A semi-structured, self-administered questionnaire was disseminated among the target population. Expert opinions were sought to assess content validity, while reliability was gauged by applying Cronbach's alpha coefficient. To analyze the gathered primary data, the Statistical Package for Social Sciences (SPSS) software was employed, extracting frequencies, means, and percentages. Various methods were used to present the data, incorporating descriptive statistics, graphical depictions, regression analysis, qualitative analysis, and tabular arrangements. Descriptive statistics elucidated the characteristics of variables, graphical representations depicted relationships, and numerical findings were showcased through tabular formats. Qualitative data underwent content analysis, while quantitative data analysis encompassed both descriptive and inferential statistics to uncover the link between study variables, culminating in the creation of a regression model. Findings revealed that cost leadership strategies, particularly cost adjustments and competitive pricing, significantly enhance operational efficiency, with correlation and regression analyses confirming a positive relationship with performance outcomes. Differentiation strategies, focusing on unique value-based products, also yielded better performance, highlighting the importance of innovation. Moreover, customer-focused strategies emerged as crucial, as they boost satisfaction and loyalty, with respondents emphasizing the benefits of specialized products. Lastly, growth strategies, including market penetration and product development, were shown to significantly improve performance. Overall, the study concludes that effective implementation of these strategies is vital for enhancing SACCO performance. Recommendations include investing in technological innovations, fostering a culture of strategic alignment, and institutionalizing strategy monitoring practices to support continuous improvement. Future research should explore the influence of organizational culture and external factors on performance to gain a comprehensive understanding of the determinants.