Browsing by Author "Maina, Samuel Mwangi"

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    The impact of liberalization on marketing practices in Kenya: a case study of textiles industry
    (2012-02-21) Maina, Samuel Mwangi
    Whereas liberalization has opened doors for investment and trade opportunities as well as facilitated an outward drive for exports markets, it has also spelled trouble for many firms particularly in the manufacturing sector. The Kenya textiles industry is fairly mature in the sense that we have developed all processes in textile manufacture and there is a fair competition. It has been primarily oriented to the domestic market, and has for many years been sheltered from foreign competition by both quantitative and qualitative restrictions on the import of textiles and garments. However large-scale smuggling in of second-hand clothing popularly known locally as 'Mitumba' has periodically diluted such protection? This has brought a lot of concern about the performance of Kenya's textile industry but there is still scarcity of information on how the firms in the industry do their marketing especially in the liberalized economy. This study was set to investigate the actual marketing practices undertaken by firms in the industry and to evaluate the impact of liberalization through analysis of the probable adjustments in product, price, promotion, distribution, cost structure, research and development, and market predisposition of the firms in the face of changes in the textiles industry environment. A Survey was conducted on all the spinning, weaving and finishing textiles firms in Nairobi including those firms outside but have offices in Nairobi. The quantitave data was analyzed using descriptive statistics, which included tables, percentages, frequencies, ranks, mean scores and t-statistics to achieve the set objectives. The study discovered that all firms utilize all the marketing mix elements in their marketing practices. The utilization of each element differs considerably as many firms emphasize pricing more than any other. The study also found that firms have now changed their prioritisation of their objectives due to market liberalization. Survival is now the most important goal followed by profitability, competitive position, growth and technological position in that order. The impact of liberalization on marketing practices in textiles industry is great. Most of the firms instead of increasing their utilization of marketing strategies in order to remain competitive, they have drastically reduced them. Basically not much of the marketing activities in the industry can be noticed. Hence the unfolding consequences of liberalization no doubt call for rethinking of its implementation.
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    Mixed Methods Research Design Explained
    (Cari Journals, 2025-05) Mulili, Benjamin Mwanzia; Maina, Samuel Mwangi; Kinyuru, Reuben Njuguna
    Purpose: This paper examined how research paradigms determine, among many other things, the types of data collected and the methods used to collect and analyze the data. The key differences and similarities between qualitative and quantitative approaches were identified, before explaining why and how mixed methods research is conducted. Methodology: The paper reviewed extant literature touching on qualitative, quantitative, and mixed methods research designs. Findings: The paper highlighted the conditions that favor the use of the mixed methods research design. In addition, the advantages associated with mixed methods research design were emphasized in the paper. Unique Contribution to Theory, Policy and Practice: The paper pointed the need to consider a researcher’s paradigm, ontology, epistemology, axiology, methodology, and methods when deciding the research design to adopt. The authors recommended greater adoption of the mixed methods research design among academicians and practitioners, especially when the research issues are multifaceted, broad, and complex