Browsing by Author "Maina, Samuel"

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    Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya
    (Strategic Journal of Business & Change Management, 2017) Gachengo, Lydia Wanjiku; Muli, Jedidah; Maina, Samuel
    The Communications Authority of Kenya (2016) documented a 14.3% drop in courier transactions from the year 2010 to 2015. Further, outgoing international transactions experienced a 20.6% decline. This downward trend has been attributed to development of communication technology and organisational competitiveness which has immensely affected the performance of the firms in this business portfolio. This has led most organisations to embrace certain corporate strategies and partnering with other organizations to strengthen their market positions and improve on performance. This study sought to establish the effect of cost-based collaborations affect performance of courier firms in Nairobi City County. The study was anchored on the Transaction Cost Theory. The study adopted positivist philosophy that premises knowledge is based on facts and that no abstractions or subjective status of individuals is considered. To achieve the objectives, the study used a combination of descriptive and explanatory research designs. The target population consisted of 423 managers in 141 courier firms as at January 30th 2015(CAK, 2015) and the stratified sampling procedure was used to group the firms into strata using the licensing category. Secondly, using the Krejce and Morgan sampling table (1970) 103 organisations was purposively included in the study. The study used mainly Primary data which was collected using self-administered questionnaire. Quantitative data was analyzed using both descriptive and inferential statistics. Content analysis was also used for qualitative data. The analysis used SPSS Version 21 to aid data analysis. The study findings were that cost based collaborations had a positive significant influence on performance of Courier firms in Nairobi City County.
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    Customer Orientation and Performance of Selected Fast Moving Consumer Goods Companies in Nairobi City County, Kenya
    (International Journal of Social Science and Humanities Research, 2023-11) Mwambi, Brenda Mbala; Maina, Samuel
    Over the past four years, Kenya's fast-moving consumer products industry has faced a number of difficulties, one of which is the decline in customers' purchasing power brought on by the dollar's unavailability in the country's economy. Between 2016 and 2022, the market revenue associated with the FMCG sector grew significantly, and this trend is anticipated to continue until 2029. However, the COVID-19 pandemic has affected the fast-moving consumer goods (FMCG) sector globally, impacting the balance between production and consumption and leading to a notable decrease in FMCG performance. Therefore, this study sought to investigate the effect of customer orientation on the performance of selected fast moving consumer goods companies in Nairobi City County, Kenya. Using a descriptive survey research design, the study focused on 40 Kenyan fast-moving consumer goods companies with operations in Nairobi. Purposive and basic random sampling techniques were used for the sampling process. A total of 87 respondents were included in the sample size after 29 organizations were specifically chosen, and two marketing executives and one operational staff member were picked from each company's FMCG division. To ascertain whether the research instruments were applicable, a pilot study was carried out ahead of the main study with a portion of the study participants. Multiple linear regression and descriptive statistics were used to analyze the data. The study concluded that productivity can be increased by giving priority to client orientation. Additionally, customer orientation can be used to guarantee that workers are satisfied with organizational procedures, which will ultimately result in better performance. The study recommends that since inter-functional coordination has the most effect on performance, businesses in the industry should prioritize it. By doing this, the organizations’ departments would be guaranteed to work together efficiently and share resources and information.
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    Marketing Strategies and Performance of Dairy Firms in Kiambu County, Kenya
    (IAJHRBA, 2024-11) Mbichi, Maureen Ngima; Maina, Samuel
    A constant decline in the consumption of processed milk products, a failure to create and carry out sustainable marketing strategies, and poor service delivery had accelerated the poor performance of milk processing firms in Kiambu. The dairy industry's performance in 2019 reportedly declined by 6.7%. Despite the fact that production costs were growing, market prices were relatively modest and stable, which reduced profit margins. Farmers' milk supplies and market trends had also resulted in unequal profitability trends, posing financial issues for dairy companies. This had resulted in financial distress for a number of dairy operations for many dairy farmers in terms of milk prices, credit payment periods, and also returns at the end of the year. The general objective of this study was to investigate the effect of marketing strategies on the performance of dairy firms in Kiambu County, Kenya. The study objectives assessed the effect of product strategy, promotion strategy, position strategy, and price strategy on the performance of dairy firms in Kiambu County, Kenya. The study was guided by Resource Based View Theory, Innovation Diffusion Theory, and Balanced Scorecard Theory. The investigation adopted a descriptive survey research design. The study population was 26 dairy firms in Kiambu County. The study targeted managers, assistant managers, and marketing managers of the dairy firms, forming 78 respondents. The study employed a census method for sampling. Questionnaires were used to gather the data. The validity was accessed using the construct validity method. The Cronbach's alpha with a coefficient of 0.7 was used for reliability. A total of 10% of the population targeted was purposefully chosen for the pilot study. Version 26 of the Statistical Package for Social Science was used to conduct both descriptive and inferential analyses of the data that had been collected. While inferential statistics utilized regression models, correlations, and analysis of variance, descriptive statistics used the mean, standard deviation, and frequency. In order to present the studied data, bar graphs, pie charts, and frequency tables were used. The correlation coefficient (R) of 0.765 indicates a strong positive relationship between these marketing strategies and firm performance. This suggests that as dairy firms enhance their marketing strategies, their overall performance tends to improve significantly. The R Square value of 0.585 means that approximately 58.5% of the variance in the performance of dairy firms can be explained by the combined effect of the marketing strategies under study. The regression analysis show that there exists relationship between various marketing strategies specifically product strategy, promotion strategy, position strategy, and price strategy and their impact on the performance of dairy firms since the Pvalue was 0.001. The study concludes that marketing strategies significantly impact the performance of dairy firms. The dairy firms that prioritize product innovation, quality enhancement, and diversification are better positioned to succeed in a competitive market. Through offering products that meet consumer needs and preferences, these firms build stronger brand loyalty and achieve sustainable growth. The study recommends that managers of dairy firms, especially the marketing manager should conduct regular market research to understand consumer preferences, investing in digital marketing channels to reach a wider audience, and adopting innovative techniques to differentiate the brand from competitors. The county and national government through the ministry of agriculture should support the dairy firms by creating policies that promote effective marketing strategies that have long-lasting benefits. Providing resources for training programs on marketing skills, facilitating partnerships between dairy firms and research institutions for market analysis, and offering incentives for sustainable marketing practices which strengthen the sector.
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    Resource-Based Collaborations and Performance of Courier Firms Nairobi City County, Kenya
    (Strategic Journal of Business & Change Management, 2017) Gachengo, Lydia Wanjiku; Muli, Jedidah; Maina, Samuel
    The Communications Authority of Kenya (2016) documented a 14.3% drop in courier transactions from the year 2010 to 2015. Further, outgoing international transactions experienced a 20.6% decline. This downward trend has been attributed to development of communication technology and organisational competitiveness which has immensely affected the performance of the firms in this business portfolio. This has led most organisations to embrace certain corporate strategies and partnering with other organizations to strengthen their market positions and improve on performance. This study sought to establish the effect of resource-based collaborations on performance of courier firms in Nairobi City County. The study was anchored on the Resource Based View Theory. The study used a combination of descriptive and explanatory research designs. The target population consisted of 423 managers in 141 courier firms as at January 30th 2015(CAK, 2015) and the stratified sampling procedure was used to group the firms into strata using the licensing category. The study used mainly Primary data which was collected using self-administered questionnaire. Quantitative data was analyzed using both descriptive and inferential statistics. Descriptive statistics was used to summarize data while inferential statistics applied stepwise multiple regression analysis to test hypothesized relationships. Content analysis was also used for qualitative data. The analysis used SPSS Version 21 to aid data analysis. The study findings were that resource based collaborations had a positive significant influence on the performance of Courier firms in Nairobi City County. The study recommended that firms should re-think on configuration of resources in assessment of any collaborations the firm intended to engage itself in order to enhance performance.
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    Strategic Resilience and Performance of Small and Medium Enterprises in the Construction Industry in Nairobi City County, Kenya
    (International Journal of Science and Research (IJSR), 2023) Kwamboka, Sarah; Maina, Samuel
    Firm performance has become an enormously significant focus in today’s business environment, especially by construction small and mid-size enterprises (SMEs) management. Strong performance translates into higher revenues, profits, and returns on assets, enabling the firm to invest in growth opportunities and ensure its long-term sustainability. Nairobi City County has been on the frontline to ensure SMEs in the construction sector are revamped well to be on the global map and support the country’s economic growth. However, despite the effort, 60% of the Nairobi City County SMEs in the construction sector fail to break even to make a profit, thus the need for this research aimed to investigate impact of strategic organizational resilience on how SME perform in the Construction Industry within Nairobi County, Kenya. Distinct objectives here include: To establish impact of organizational learning, adaptive resilience, planned resilience and dynamic capabilities on progression of SMEs within Construction sector of the Nairobi City County, Kenya. This study adopted a descriptive type of research design, and rooted on Resource Based View theory, the Balanced Scorecard Model and the Dynamic Capabilities theory. The target population comprised of 108 registered small and mid-size enterprises firms operating in Nairobi City County with 198 respondents comprising of site manager and project engineers. The study utilized primary data collected from semi-structured type of questionnaire. The questionnaire had both open and close-ended queries. The research supervisor examined the validity of the data instrument. Using the Cronbach’s alpha measure (α), variability was ascertained. The quantitative data that was obtained, assigned codes and fed into software called Statistical Packages for Social Scientists (SPSS Version 25) and subsequent analysis was done with descriptive statistics. The researcher used a multiple regression analysis to quantify how strongly related variables were in the study. Responses were summarized, using tables and figures, for additional analysis and for the researcher to be able to compare interesting trends. Different quantitative measures such as tabulations, percentages, and measure of central tendency (Mean and standard deviation) were applied when reporting the findings. Before then, through the normality and multi-collinearity test conducted, the Shapiro-Wilk test p-values except for the planned resilience variable, indicated that the data for organizational learning, adaptive capability, dynamic capability, and firm performance do not significantly depart from normality. Through Pearson correlation, and multi-regression analysis, organizational learning, adaptive capability, and dynamic capabilities exhibited a statistical and strong positive correlation with firm performance, while planned resilience and SMEs performance revealed a weak and non-significant value. The study however, recommends small and mid-size enterprises to embrace organizational learning. show value and promote the culture of continuous learning and improvement among its human personnel. Feedback and lessons learnt from past trainings should be incorporated actively into the current and the upcoming organizational projects. SMEs should have the capacity to not only adjust but also respond effectively to the dynamic circumstances, hurdles and the opportunities in its external environment. Moreover, SMEs should undertake proactive measures to scan emerging trends and opportunities and in turn create an environment that welcomes innovative ideas and changes that can further be explored. Position themselves in such a flexible manner that they can effectively respond to environmental dynamics through intentional creation, extension and modification of its resource base. Establish powerful stream of partnerships. Put up strategies in check to aid in sustainability of the implemented components of strategic resilience. Foster a culture of curiosity, questioning with progressive productivity within an organization. Key Performance indicators should be examined to gauge the growth of the firm in addition to any behavioral changes.