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Browsing by Author "Maina, Samuel"

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Corporate Growth Strategies and Performance of Selected Real Estate Firms in Nairobi City County, Kenya
(EdinBurg Peer Reviewed Journals and BooksPublishersJournal of Strategic Management, 2024-11) Osogo, Stephanie Atieno; Maina, Samuel
Purpose: Real estate and properties are emerging everywhere these days. In Nairobi, one will not walk more than ten kilometres before stumbling upon a construction site or a developed residential estate and commercial property. Although this trend is ongoing, the economy has yet to recover from the COVID-19 pandemic, and the Russian-Ukrainian war only worsens the situation. Inflation rates continue to rise, and the Kenyan currency continues to depreciate, reducing aspiring real estate owners' demand for real estate and subsequently leading to a decline in the performance of real estate firms. To improve their performance, real estate firms formulate and implement growth strategies. This study aims to determine the effect of strategic alliances on the performance of the selected real estate firms in Nairobi City County, Kenya. Methods: The study is explained by three theories: Resource-based view theory, contingency theory, and Porter’s five forces theory. The research has adopted a descriptive research design but limited to selected real estate firms in Nairobi City County targeting finance leads, sales leads, marketing leads, and operations lead. Data was collected using semi-structured questionnaires administered to managerial staff in the sampled real estate firms. Drop and pick method was adopted to get the research tools to the respondents. Prior to the main data collection phase, the researcher piloted the study on Cytonn real estate firm on eight of its managerial staff in the different departments to establish the validity and reliability. The researcher conducted the analysis with the utilization of Statistical Package for Social Sciences after coding and cleaning the data collected. Multiple regression was utilized to determine the impact of growth strategies on the performance of real estate firms. ANOVA substantiated the relevance of the regression model that the researcher chose and determined the existence of a significant variation caused by the independent variables. Pearson’s correlation matrix was used to determine the relationship between the variables. Results: Descriptive statistics revealed that leveraging cutting-edge technology had the highest mean score (3.96), indicating its crucial role in enhancing operational efficiency. Strategic alliances geared towards specific goals scored the highest mean (3.42), underscoring the importance of goal-oriented partnerships. Geographic diversification emerged as a key strategy with a mean score of 3.62, highlighting its significance in spreading risk and accessing new markets. There was a positive and significant relationship between the independent variable and the performance of real-estate firms as shown by the significant levels of 0.032 for strategic alliances Conclusion:The analysis indicated significant positive correlations between innovation management strategies, strategic alliances, diversification strategies, and firm performance. Strategic alliances have the strongest correlation with firm performance, followed by innovation management strategies and diversification strategies. The significant relationships suggest that improving these strategies can positively impact performance of real-estate firms in Nairobi city county, Kenya, with strategic alliances being particularly influential.
Cost-Based Collaborations and Performance Courier Firms Nairobi City County, Kenya
(Strategic Journal of Business & Change Management, 2017) Gachengo, Lydia Wanjiku; Muli, Jedidah; Maina, Samuel
The Communications Authority of Kenya (2016) documented a 14.3% drop in courier transactions from the year 2010 to 2015. Further, outgoing international transactions experienced a 20.6% decline. This downward trend has been attributed to development of communication technology and organisational competitiveness which has immensely affected the performance of the firms in this business portfolio. This has led most organisations to embrace certain corporate strategies and partnering with other organizations to strengthen their market positions and improve on performance. This study sought to establish the effect of cost-based collaborations affect performance of courier firms in Nairobi City County. The study was anchored on the Transaction Cost Theory. The study adopted positivist philosophy that premises knowledge is based on facts and that no abstractions or subjective status of individuals is considered. To achieve the objectives, the study used a combination of descriptive and explanatory research designs. The target population consisted of 423 managers in 141 courier firms as at January 30th 2015(CAK, 2015) and the stratified sampling procedure was used to group the firms into strata using the licensing category. Secondly, using the Krejce and Morgan sampling table (1970) 103 organisations was purposively included in the study. The study used mainly Primary data which was collected using self-administered questionnaire. Quantitative data was analyzed using both descriptive and inferential statistics. Content analysis was also used for qualitative data. The analysis used SPSS Version 21 to aid data analysis. The study findings were that cost based collaborations had a positive significant influence on performance of Courier firms in Nairobi City County.
Customer Orientation and Performance of Selected Fast Moving Consumer Goods Companies in Nairobi City County, Kenya
(International Journal of Social Science and Humanities Research, 2023-11) Mwambi, Brenda Mbala; Maina, Samuel
Over the past four years, Kenya's fast-moving consumer products industry has faced a number of difficulties, one of which is the decline in customers' purchasing power brought on by the dollar's unavailability in the country's economy. Between 2016 and 2022, the market revenue associated with the FMCG sector grew significantly, and this trend is anticipated to continue until 2029. However, the COVID-19 pandemic has affected the fast-moving consumer goods (FMCG) sector globally, impacting the balance between production and consumption and leading to a notable decrease in FMCG performance. Therefore, this study sought to investigate the effect of customer orientation on the performance of selected fast moving consumer goods companies in Nairobi City County, Kenya. Using a descriptive survey research design, the study focused on 40 Kenyan fast-moving consumer goods companies with operations in Nairobi. Purposive and basic random sampling techniques were used for the sampling process. A total of 87 respondents were included in the sample size after 29 organizations were specifically chosen, and two marketing executives and one operational staff member were picked from each company's FMCG division. To ascertain whether the research instruments were applicable, a pilot study was carried out ahead of the main study with a portion of the study participants. Multiple linear regression and descriptive statistics were used to analyze the data. The study concluded that productivity can be increased by giving priority to client orientation. Additionally, customer orientation can be used to guarantee that workers are satisfied with organizational procedures, which will ultimately result in better performance. The study recommends that since inter-functional coordination has the most effect on performance, businesses in the industry should prioritize it. By doing this, the organizations’ departments would be guaranteed to work together efficiently and share resources and information.
Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities (NSE) in Kenya
(Journal of Strategic Management, 2025) Maina, James Rugami; Maina, Samuel; Muchemi, Anne
Despite manufacturing firms being vital to national economic infrastructure through employment and revenue generation, most manufacturing firms in Kenya have recently experienced declining performance marked by low profit margins and stagnating market share due to increased competition from imports. Thus, this study investigated the effect of customer value proposition innovation strategy on performance of manufacturing firms listed on the Nairobi Securities Exchange in Kenya. The study was anchored on Porter's value chain model. A positivist research paradigm and an explanatory research design were adopted. The target population consisted of 95 functional heads of departments drawn from 19 listed manufacturing firms through a census approach. The data collection instrument was a semi-structured questionnaire with closed and open-ended questions. A pilot study was conducted to test the reliability of the research instrument, achieving Cronbach alpha indices of 0.964 for customer value proposition innovation strategy and 0.892 for firm performance, both well above the recommended threshold of 0.7. These reliability coefficients indicated strong internal consistency of the measurement scales, and the instrument was also subjected to face, construct, and content validity testing. The response rate was 88%. Quantitative data were analyzed using descriptive and inferential statistics. The study found that customer value proposition innovation strategy significantly and positively affected firm performance (β=0.659, t=7.510, p=0.000), explaining 40% of the variance in performance. The study conclude that managers of manufacturing firms should prioritize customer value proposition innovation strategy to improve performance. Manufacturing firms should invest in advanced CRM technologies, establish dedicated account managers for key customers, and implement effective communication channels to enhance customer satisfaction and loyalty. Continuous feedback collection and refinement of value propositions should remain at the forefront of customer-centric strategies to ensure alignment with evolving preferences.
Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities Exchange (NSE) in Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2025-06) Maina, James Rugami; Muchemi, Anne; Maina, Samuel
Despite manufacturing firms being vital to national economic infrastructure through employment and revenue generation, most manufacturing firms in Kenya have recently experienced declining performance marked by low profit margins and stagnating market share due to increased competition from imports. Thus, this study investigated the effect of customer value proposition innovation strategy on performance of manufacturing firms listed on the Nairobi Securities Exchange in Kenya. The study was anchored on Porter's value chain model. A positivist research paradigm and an explanatory research design were adopted. The target population consisted of 95 functional heads of departments drawn from 19 listed manufacturing firms through a census approach. The data collection instrument was a semi-structured questionnaire with closed and open-ended questions. A pilot study was conducted to test the reliability of the research instrument, achieving Cronbach alpha indices of 0.964 for customer value proposition innovation strategy and 0.892 for firm performance, both well above the recommended threshold of 0.7. These reliability coefficients indicated strong internal consistency of the measurement scales, and the instrument was also subjected to face, construct, and content validity testing. The response rate was 88%. Quantitative data were analyzed using descriptive and inferential statistics. The study found that customer value proposition innovation strategy significantly and positively affected firm performance (β=0.659, t=7.510, p=0.000), explaining 40% of the variance in performance. The study conclude that managers of manufacturing firms should prioritize customer value proposition innovation strategy to improve performance. Manufacturing firms should invest in advanced CRM technologies, establish dedicated account managers for key customers, and implement effective communication channels to enhance customer satisfaction and loyalty. Continuous feedback collection and refinement of value propositions should remain at the forefront of customer-centric strategies to ensure alignment with evolving preferences.
Customer Value Proposition Innovation Strategy and Performance of Manufacturing Firms Listed on Nairobi Securities Exchange (NSE) in Kenya
(Stratford Peer Reviewed Journals and Book Publishing, 2025) Maina, James Rugami; Muchemi, Anne; Maina, Samuel
Despite manufacturing firms being vital to national economic infrastructure through employment and revenue generation, most manufacturing firms in Kenya have recently experienced declining performance marked by low profit margins and stagnating market share due to increased competition from imports. Thus, this study investigated the effect of customer value proposition innovation strategy on performance of manufacturing firms listed on the Nairobi Securities Exchange in Kenya. The study was anchored on Porter's value chain model. A positivist research paradigm and an explanatory research design were adopted. The target population consisted of 95 functional heads of departments drawn from 19 listed manufacturing firms through a census approach. The data collection instrument was a semi-structured questionnaire with closed and open-ended questions. A pilot study was conducted to test the reliability of the research instrument, achieving Cronbach alpha indices of 0.964 for customer value proposition innovation strategy and 0.892 for firm performance, both well above the recommended threshold of 0.7. These reliability coefficients indicated strong internal consistency of the measurement scales, and the instrument was also subjected to face, construct, and content validity testing. The response rate was 88%. Quantitative data were analyzed using descriptive and inferential statistics. The study found that customer value proposition innovation strategy significantly and positively affected firm performance (β=0.659, t=7.510, p=0.000), explaining 40% of the variance in performance. The study conclude that managers of manufacturing firms should prioritize customer value proposition innovation strategy to improve performance. Manufacturing firms should invest in advanced CRM technologies, establish dedicated account managers for key customers, and implement effective communication channels to enhance customer satisfaction and loyalty. Continuous feedback collection and refinement of value propositions should remain at the forefront of custom...
Data-Driven Marketing Strategy and Loyalty of Online Food and Grocery Customers in Nairobi City County Kenya
(Journal of Applied Humanities and Social Sciences, 2025-11-20) Nyakado, Job Ochieng; Maina, Samuel; Murigi, Elishiba
his study assessed the influence of data-driven marketing strategies and customer loyalty on online food and grocery in Nairobi city county Kenya. The analysis established a statistically significant and positive relationship between the use of data-driven Marketing strategies and customer loyalty. Findings demonstrated that a unit increase in the application of such strategies leads to an estimated 0.384-unit rise in customer loyalty. As a result, the null hypothesis (H₀) was rejected, supporting the assertion that data-driven marketing has a meaningful influence on fostering loyalty. The study concluded that leveraging data-driven marketing enhances customer experiences through personalized communication, predictive engagement, and timely feedback mechanisms, thereby strengthening long-term consumer relationships. These insights carry important policy implications for regulators and industry stakeholders. Specifically, there is a need to integrate into the existing data protection policies an ethical framework to guide how to collects, processes, and utilizes customer data; ensuring transparency, accountability, and fairness. This is an extract from a PhD study on artificial intelligence-led marketing strategies and Loyalty of Online food and grocery customers in Nairobi City County, Kenya.
Generic Strategies and Competitive Advantage of Maize Seed Companies in Kirinyaga County – Kenya
(IJARKE Business & Management Journal, 2024) Ndegwa, Michael Mwangi; Maina, Samuel
To achieve competitive advantage, maize seed companies must navigate a dynamic and disruptive commercial landscape characterized by intense competition. . This study aimed to investigate the effects of generic strategies on competitive advantage on maize seed companies in Kirinyaga county, Kenya. The research objectives were to investigate the effect of cost leadership strategy, differentiation, distribution, and channel strategy and focus strategy on competitive advantage of maize seed companies in Kirinyaga county. The study was anchored on resource-based view theory and competitive advantage theory and adopted descriptive research design. The target population was 24 registered maize seed companies in Kenya. Samples were drawn from middle level managers from sales and marketing, finance and strategy, research and development and production departments. Four staffs from every company making a total of 96 respondents were purposively sampled. Questionnaires were used to collect data and research questions were prior subjected to validity and reliability test to ensure they met the required standard. Data collected was analyzed by both descriptive analysis such as mean, standard deviation, frequencies, and inferential analysis such as correlation and regression coefficient. Information derived was latter displayed in tables and figures. The key finding of the study showed that cost leadership strategy, differentiation, distribution, and channel together with focus strategy were widely used by maize seed companies in Kirinyaga and they had a positive influence on competitive advantage of these firms with regression coefficient of r=0.612, r=0.244, r=1.008 r=0.043 respectively. The findings revealed that distribution and channel strategy had greatest influence on competitive advantage of maize seed companies while focus strategy had the least influence on competitive advantage. The study recommends that maize seed companies explore their evolving cost economics and makes use of various methods to differentiate their products and services while strengthening their distribution network ensuring they obtain much information on their customers to understand their needs when and where required.
Marketing Strategies and Performance of Dairy Firms in Kiambu County, Kenya
(IAJHRBA, 2024-11) Mbichi, Maureen Ngima; Maina, Samuel
A constant decline in the consumption of processed milk products, a failure to create and carry out sustainable marketing strategies, and poor service delivery had accelerated the poor performance of milk processing firms in Kiambu. The dairy industry's performance in 2019 reportedly declined by 6.7%. Despite the fact that production costs were growing, market prices were relatively modest and stable, which reduced profit margins. Farmers' milk supplies and market trends had also resulted in unequal profitability trends, posing financial issues for dairy companies. This had resulted in financial distress for a number of dairy operations for many dairy farmers in terms of milk prices, credit payment periods, and also returns at the end of the year. The general objective of this study was to investigate the effect of marketing strategies on the performance of dairy firms in Kiambu County, Kenya. The study objectives assessed the effect of product strategy, promotion strategy, position strategy, and price strategy on the performance of dairy firms in Kiambu County, Kenya. The study was guided by Resource Based View Theory, Innovation Diffusion Theory, and Balanced Scorecard Theory. The investigation adopted a descriptive survey research design. The study population was 26 dairy firms in Kiambu County. The study targeted managers, assistant managers, and marketing managers of the dairy firms, forming 78 respondents. The study employed a census method for sampling. Questionnaires were used to gather the data. The validity was accessed using the construct validity method. The Cronbach's alpha with a coefficient of 0.7 was used for reliability. A total of 10% of the population targeted was purposefully chosen for the pilot study. Version 26 of the Statistical Package for Social Science was used to conduct both descriptive and inferential analyses of the data that had been collected. While inferential statistics utilized regression models, correlations, and analysis of variance, descriptive statistics used the mean, standard deviation, and frequency. In order to present the studied data, bar graphs, pie charts, and frequency tables were used. The correlation coefficient (R) of 0.765 indicates a strong positive relationship between these marketing strategies and firm performance. This suggests that as dairy firms enhance their marketing strategies, their overall performance tends to improve significantly. The R Square value of 0.585 means that approximately 58.5% of the variance in the performance of dairy firms can be explained by the combined effect of the marketing strategies under study. The regression analysis show that there exists relationship between various marketing strategies specifically product strategy, promotion strategy, position strategy, and price strategy and their impact on the performance of dairy firms since the Pvalue was 0.001. The study concludes that marketing strategies significantly impact the performance of dairy firms. The dairy firms that prioritize product innovation, quality enhancement, and diversification are better positioned to succeed in a competitive market. Through offering products that meet consumer needs and preferences, these firms build stronger brand loyalty and achieve sustainable growth. The study recommends that managers of dairy firms, especially the marketing manager should conduct regular market research to understand consumer preferences, investing in digital marketing channels to reach a wider audience, and adopting innovative techniques to differentiate the brand from competitors. The county and national government through the ministry of agriculture should support the dairy firms by creating policies that promote effective marketing strategies that have long-lasting benefits. Providing resources for training programs on marketing skills, facilitating partnerships between dairy firms and research institutions for market analysis, and offering incentives for sustainable marketing practices which strengthen the sector.
Navigating Unchartered Territory: Implication of Access to Financial Services on Non-Financial Performance of Youth Owned MSMEs in Mukono District, Uganda.
(The Asian Institute of Research, 2024-12-15) Muathe, Stephen; Nakalembe, Immaculate; Maina, Samuel
Youth-owned micro, small, and medium businesses face various constraints while accessing financial services in Uganda. Various stakeholders have assisted these enterprises in accessing finance at better conditions but their non-financial performance has continued to deteriorate. This study tried to investigate the effect of access to financial services on non-financial performance of youth-owned MSMEs in Mukono district, Uganda. Specific objectives included effect of bank, branch network, financial information, loan accessibility and financial technology on non-financial performance of youth-owned micro, small and medium enterprises. The study's guiding theories were the resource-based view, dynamic capability, and innovation of entrepreneurship theories. A positivism research philosophy and explanatory research design were used. The target population was 3717 registered MSMEs. A sample size of 400 was obtained using both stratified and simple random sampling methods. Primary data was collected using questionnaires, analyzed using multiple regression analysis. The study's findings revealed that financial information, bank branch networks, loan accessibility, and financial technology had a positive and significant effect non-financial performance of youth-owned MSMEs. The study concluded that access to financial services is critical to non-financial performance of youth-owned MSMEs in Mukono district, Uganda. The study recommends that youth-owned MSMEs should first gather reliable information about operations of financial service providers to avoid being charged hefty penalties and interests, branch expansion to provide greater supply of credit in order to improve the non-financial performance of youth-owned MSMEs. The study further recommends that financial institutions should reduce collateral requirements in order to increase micro-credit loan uptake by the youth who own MSMEs.
Promotion Strategies and Performance of Selected Pharmaceutical Manufacturing Firms in Nairobi City County, Kenya
(International Academic Journal of Human Resource and Business Administration (IAJHRBA, 2025-10) Ngugi, Saphina Waithira; Maina, Samuel
Pharmaceutical manufacturers play significant role in supporting the government’s health objectives. However, 53% of the firms are under performing as witnessed in reduced export sales and revenue loss by 27% which has affected their profitability. This study examined the effect of promotion strategies on pharmaceutical firms' performance in Nairobi. Grounded in contingency, cognitive response, and balanced scorecard theories, the study used an explanatory approach targeting 100 managers across 10 pharmaceutical firms in Nairobi. Stratified sampling grouped staff by role, while purposive sampling selected 65 participants. Data came from closed-ended questionnaires. A pilot involving four Kiambu firms (10% of the sample) tested the tool. Expert review, face validation, and content checks upheld validity, while internal consistency confirmed reliability. Descriptive statistics explored demographic trends, with data shown through tables, means, percentages, and deviations. Pearson’s correlation assessed associations; regression tested causality. Informed consent, anonymity and confidentiality was observed. The findings showed that promotion has a significant effect on firm performance. It was concluded that promotion strategy including personal selling and exhibitions should be used to improve product awareness and enhance performance. The companies may need to adopt personal selling and exhibition for more product awareness, using distribution to improve product access. Future studies may explore strategies like growth, diversification, expansion, and market penetration. Other studies may also consider new locations and incorporate other population to confirm the difference in the findings
Resource-Based Collaborations and Performance of Courier Firms Nairobi City County, Kenya
(Strategic Journal of Business & Change Management, 2017) Gachengo, Lydia Wanjiku; Muli, Jedidah; Maina, Samuel
The Communications Authority of Kenya (2016) documented a 14.3% drop in courier transactions from the year 2010 to 2015. Further, outgoing international transactions experienced a 20.6% decline. This downward trend has been attributed to development of communication technology and organisational competitiveness which has immensely affected the performance of the firms in this business portfolio. This has led most organisations to embrace certain corporate strategies and partnering with other organizations to strengthen their market positions and improve on performance. This study sought to establish the effect of resource-based collaborations on performance of courier firms in Nairobi City County. The study was anchored on the Resource Based View Theory. The study used a combination of descriptive and explanatory research designs. The target population consisted of 423 managers in 141 courier firms as at January 30th 2015(CAK, 2015) and the stratified sampling procedure was used to group the firms into strata using the licensing category. The study used mainly Primary data which was collected using self-administered questionnaire. Quantitative data was analyzed using both descriptive and inferential statistics. Descriptive statistics was used to summarize data while inferential statistics applied stepwise multiple regression analysis to test hypothesized relationships. Content analysis was also used for qualitative data. The analysis used SPSS Version 21 to aid data analysis. The study findings were that resource based collaborations had a positive significant influence on the performance of Courier firms in Nairobi City County. The study recommended that firms should re-think on configuration of resources in assessment of any collaborations the firm intended to engage itself in order to enhance performance.
Strategic Resilience and Performance of Small and Medium Enterprises in the Construction Industry in Nairobi City County, Kenya
(International Journal of Science and Research (IJSR), 2023) Kwamboka, Sarah; Maina, Samuel
Firm performance has become an enormously significant focus in today’s business environment, especially by construction small and mid-size enterprises (SMEs) management. Strong performance translates into higher revenues, profits, and returns on assets, enabling the firm to invest in growth opportunities and ensure its long-term sustainability. Nairobi City County has been on the frontline to ensure SMEs in the construction sector are revamped well to be on the global map and support the country’s economic growth. However, despite the effort, 60% of the Nairobi City County SMEs in the construction sector fail to break even to make a profit, thus the need for this research aimed to investigate impact of strategic organizational resilience on how SME perform in the Construction Industry within Nairobi County, Kenya. Distinct objectives here include: To establish impact of organizational learning, adaptive resilience, planned resilience and dynamic capabilities on progression of SMEs within Construction sector of the Nairobi City County, Kenya. This study adopted a descriptive type of research design, and rooted on Resource Based View theory, the Balanced Scorecard Model and the Dynamic Capabilities theory. The target population comprised of 108 registered small and mid-size enterprises firms operating in Nairobi City County with 198 respondents comprising of site manager and project engineers. The study utilized primary data collected from semi-structured type of questionnaire. The questionnaire had both open and close-ended queries. The research supervisor examined the validity of the data instrument. Using the Cronbach’s alpha measure (α), variability was ascertained. The quantitative data that was obtained, assigned codes and fed into software called Statistical Packages for Social Scientists (SPSS Version 25) and subsequent analysis was done with descriptive statistics. The researcher used a multiple regression analysis to quantify how strongly related variables were in the study. Responses were summarized, using tables and figures, for additional analysis and for the researcher to be able to compare interesting trends. Different quantitative measures such as tabulations, percentages, and measure of central tendency (Mean and standard deviation) were applied when reporting the findings. Before then, through the normality and multi-collinearity test conducted, the Shapiro-Wilk test p-values except for the planned resilience variable, indicated that the data for organizational learning, adaptive capability, dynamic capability, and firm performance do not significantly depart from normality. Through Pearson correlation, and multi-regression analysis, organizational learning, adaptive capability, and dynamic capabilities exhibited a statistical and strong positive correlation with firm performance, while planned resilience and SMEs performance revealed a weak and non-significant value. The study however, recommends small and mid-size enterprises to embrace organizational learning. show value and promote the culture of continuous learning and improvement among its human personnel. Feedback and lessons learnt from past trainings should be incorporated actively into the current and the upcoming organizational projects. SMEs should have the capacity to not only adjust but also respond effectively to the dynamic circumstances, hurdles and the opportunities in its external environment. Moreover, SMEs should undertake proactive measures to scan emerging trends and opportunities and in turn create an environment that welcomes innovative ideas and changes that can further be explored. Position themselves in such a flexible manner that they can effectively respond to environmental dynamics through intentional creation, extension and modification of its resource base. Establish powerful stream of partnerships. Put up strategies in check to aid in sustainability of the implemented components of strategic resilience. Foster a culture of curiosity, questioning with progressive productivity within an organization. Key Performance indicators should be examined to gauge the growth of the firm in addition to any behavioral changes.
Transformative Capabilities: Does it play a Role in the Nexus Between Late Movers’ Strategies and Performance of Microfinance Banks in Kenya?
(The Asian Institute of Research, 2025) Bosire, Douglas Okeyo; Maina, Samuel; Muchemi, Anne
Microfinance banks have been critical players in enhancing financial deepening hence fostering socioeconomic development. Despite anchoring socioeconomic transformation and fostering societal wellbeing of households in Kenya, financial performance and sustainability of microfinance have been a concern to players in the industry. The study investigated the mediating effect of transformative capabilities in the nexus between late-mover strategies and the performance of Microfinance Banks. The anchoring theory was dynamic capability theory supported by the balanced scorecard model and theory of change. Positivism research philosophy was employed while integrating descriptive and explanatory research designs. The study population was 13 microfinance banks within Nairobi City County with a target population of 389-unit managers. The sample size was 197-unit managers. To select the sample size, both simple random sampling and stratified sampling were employed. Primary data was employed collected using semi-structured questionnaire. In ascertaining the reliability of the questionnaire, Cronbach's Alpha coefficient was adopted where a value of 0.7 and over indicated the tool is consistent. Validity was ascertained by using content, construct and face validity. Baron and Kenny techniques were employed to investigate mediating role of transformative capabilities on the association between late mover strategies and performance of microfinance banks. It was found out that transformative capabilities mediate the relationship between late movers' strategies and the performance of microfinance banks. The study recommends that mangers in charge of training should regularly organize in-service training, workshops, and seminars in collaboration with industry experts and regulatory bodies to strengthen employee competencies that are key in fostering performance.

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