Browsing by Author "Kiunga, Charity Njoki"

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    Proactive Work Behavior and Performance of Selected Insurance Companies in Nairobi City County Kenya
    (Strategic Journals, 2025-07) Kiunga, Charity Njoki; Kiiru, David
    This research ascertained the influence of proactive work behavior on the success of selected insurance firms in Nairobi City County, Kenya. The research utilized a descriptive research design. The research included a population of 59 insurance firms that were based in Nairobi City County. The insurance firm's selection process utilized simple random sampling until a sample size of 170 responders was reached. The research utilized primary data collected through the questionnaire. The quantitative data was studied utilizing both descriptive statistics and inferential statistics. Descriptive statistics included measures such as the mean, mode, median, and standard deviation. Regression and correlation analysis, which were inferential statistical methods, was employed to demonstrate the level of association between the independent factors and the dependent variable. The data was displayed via graphical representations such as graphs, charts, tables, and figures. The research found there was a positive significant of employee taking charge, staff voice expression, staff innovation and employee orientation on performance of selected insurance firms in Nairobi City County Kenya. The research concluded that when employees are given responsibility for the performance of their designated insurance firms, they are predisposed to experience an enhanced sense of ownership to their work. Employees who interact directly with clients can provide valuable feedback on customer preferences and pain points, enabling the company to tailor its products and services accordingly. Staffs who are encouraged to innovate can develop customized insurance products that meet the specific needs of local customers which lead to higher customer satisfaction and loyalty. A well-structured orientation program helps new staff understand the firm’s values and culture, resulting to a stronger emotional connection and commitment to the organization. The research recommends that organizations adopt a formal performance review procedure that evaluates staff on customer service, claims handling, and policy sales. Companies should use questionnaires, suggestion boxes, and digital platforms to allow employees to anonymously rate company performance. Companies should create ways for employees to express ideas without fear of criticism to stimulate creativity. New hires should attend courses on the insurance sector, company performance measures, and Kenyan regulation