Browsing by Author "Kinyuru, Reuben Njuguna"

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    Digital Banking and Customer Relationship in Banking Industry in Kenya
    (International Academic Journals, 2018) Githuku, Wanjiku Margaret; Kinyuru, Reuben Njuguna
    Adoption of digital banking as a platform for banking services has continued to rise globally as consumers become more and more comfortable with using mobile and Internet channels for banking. Banks on the other hand are continuously breaking away from the traditional branch banking by embracing digital banking mainly to cut cost and win the young tech-savvy customers. In Kenya this has been seen with the rise of mobile banking, internet banking and other digital platforms employed by various commercial banks in Kenya. Nevertheless, there’s a gap about how these digitization of banking have affected customer relationship among commercial banks in Kenya. This prompted the research to find out the effects of digital banking on customer relationship in banking industry in Kenya. The specific objectives of this study were to determine the effect of digital banking perceived benefits like convenience of online transactions, decision support systems, online customer care support systems and interactivity on bank-customer relationship in banking industry in Kenya. The research investigated 120 customers randomly selected from 6 commercial banks based in Nairobi with two banks randomly selected from each tier. The 6 banks acted as a sample of the 43 registered commercial banks in Kenya.To achieves this, the study employed the theory of disruptive innovation and Technology Acceptance Model. Semi structured questionnaires will be used to collect data and a descriptive statistics analysis was used to analyze the data. The collected data was then analyzed using descriptive statistics and the results presented using frequency tables, charts and graphs. A linear regression model was also be used to determine the effect that the independent variables has on the dependent variable. From the presented information, conclusions on whether and how these digital banking affects customer relationship among commercial banks in Kenya were be drawn and recommendations made from there. In conclusion it was observed that the commercial banks locally and globally are immensely implementing digital banking to minimize the costs related to the traditional brick and motor banks and also to stay competitive and retain market share in the digital oriented market. The banks are constantly investing in information technologies that aim to put them above their rivals. The bank’s main assets are the customers and therefore these customers are meant to be treated well and a profitable relationship sustained.
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    Mixed Methods Research Design Explained
    (Cari Journals, 2025-05) Mulili, Benjamin Mwanzia; Maina, Samuel Mwangi; Kinyuru, Reuben Njuguna
    Purpose: This paper examined how research paradigms determine, among many other things, the types of data collected and the methods used to collect and analyze the data. The key differences and similarities between qualitative and quantitative approaches were identified, before explaining why and how mixed methods research is conducted. Methodology: The paper reviewed extant literature touching on qualitative, quantitative, and mixed methods research designs. Findings: The paper highlighted the conditions that favor the use of the mixed methods research design. In addition, the advantages associated with mixed methods research design were emphasized in the paper. Unique Contribution to Theory, Policy and Practice: The paper pointed the need to consider a researcher’s paradigm, ontology, epistemology, axiology, methodology, and methods when deciding the research design to adopt. The authors recommended greater adoption of the mixed methods research design among academicians and practitioners, especially when the research issues are multifaceted, broad, and complex
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    Promotion of a Sports Culture in Kenya
    (Cari Journals, 2025-04) Mulili, Benjamin Mwanzia; Mwangi, Samuel Maina; Kinyuru, Reuben Njuguna
    Purpose: This paper reviewed conceptual literature related to the promotion of a sports culture in Kenya. The paper highlighted the benefits associated with engaging in physical exercises and it emphasized the role of health-promoting sports clubs as suitable avenues for undertaking organized physical activities. Methodology: The paper was based on extensive review of extant conceptual, theoretical, and empirical literature related to promotion mix elements, health-promoting sports clubs, and adoption of a physical activities culture. Findings: The paper found limited use of the promotion mix elements of advertising, personal selling, sales promotions, public relations, and direct marketing in the promotion of a sports culture among academic staff of chartered public universities in Nairobi City County, Kenya. Unique Contribution to Theory, Policy and Practice: The paper points out areas that need to be addressed by policy makers and practitioners in order to improve membership to health promoting sports clubs, and to encourage more people to adopt a physical activities culture.