Browsing by Author "Kinyuru, Reuben"

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    The Impact of Strategic Planning on Organizational Performance in Kenya's Seed Manufacturing Firms
    (2024-04) Chebwai, Geofrey; Kinyuru, Reuben
    This study investigates the influence of strategic planning on the organizational performance of Seed Manufacturing Firms in Kenya, a critical segment of the country's agricultural sector. Despite the acknowledged importance of strategic planning in enhancing organizational performance, empirical evidence on its impact within the Kenyan seed manufacturing context remains scarce. This research adopts a mixed-methods approach, combining quantitative data from performance metrics with qualitative insights from industry professionals, to provide a comprehensive analysis of strategic planning practices and their outcomes. Findings indicate a significant positive correlation between the extent of strategic planning adoption and various performance indicators, including market share growth, financial stability, and innovation capacity. The study underscores the importance of systematic strategic planning in navigating the complex and competitive landscape of the seed manufacturing industry. Implications for theory suggest an adaptation of existing strategic management frameworks to the unique contexts of emerging economies. For practitioners, the research highlights critical areas for strategic focus to enhance competitive advantage and long-term sustainability. This study contributes to the strategic management literature by offering empirical evidence from the under-researched context of Kenyan seed manufacturing firms, providing valuable insights for both academics and industry practitioners