Browsing by Author "Kamau, Sarah"

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    Influence of Strategic Management Practices on the Performance of Small and Medium-Sized Enterprises in Kajiado Town – Kenya
    (International Journals of Academics & Research, 2025-01) Nthiwa, Tabitha Ngina; Kamau, Sarah
    The performance of small and medium enterprises (SMEs) has faced a significant decline globally, particularly due to the impact of the COVID-19 pandemic, which may be linked to inadequate strategic management practices. This research investigates how strategic management affects SME performance in Kajiado Town, Kenya. The study focuses on four key aspects: environmental scanning, strategy formulation, strategy implementation, and strategy evaluation. Employing theories such as resource-based view, contingency, and agency theory, a descriptive research design is utilized. The target population consists of 1,302 SMEs, with a sample of 180 Chief Executive Officers (CEOs) determined through a census sampling technique. A pilot study involving 60 SMEs was conducted in Kiambu Town to validate the research instruments, achieving a satisfactory Cronbach Alpha coefficient of 0.8. Data collection methods included questionnaires and secondary data from company records and online sources, with responses collected over two weeks. The analysis employed descriptive and inferential statistics, revealing that strategic management practices significantly enhance SME performance by improving service delivery, customer satisfaction, and market share. The study concludes that integrating these practices is vital for fostering growth and competitiveness in SMEs. Recommendations include regular environmental scanning, structured strategy formulation, efficient resource allocation, and ongoing evaluation to enhance performance and competitiveness.
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    Management Involvement and Performance of Cloud Computing in Commercial Banks in Nairobi City County, Kenya
    (Jaipur Innovative Research Publication Center, 2024) Kosgei, Dennis Kipkemboi; Kamau, Sarah
    This Study Examines the Influence Of Management Involvement On Cloud Computing Performance In Commercial Banks Located In Nairobi City County, Kenya. The Research Explores The Roles Of Institutional Policies, Resource Allocation, Organizational Structure, And Strategic Leadership. Using A Descriptive Research Design, Data Were Collected From 40 Licensed Commercial Banks And Analyzed Using Descriptive Statistics And Regression Models. The Findings Show That Strategic Leadership Enhances Cloud Computing Performance Through Innovation, Operational Efficiency, And Effective Strategy Execution. Furthermore, The Study Highlights The Importance Of Aligning Institutional Policies And Resource Allocation To Optimize Cloud Computing Outcomes. It Recommends Prioritizing Leadership Development And Digital Transformation Strategies Within Banking Institutions. Future Research Should Explore Cloud Computing Leadership Across Different Sectors, Particularly In Emerging Economies.
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    Performance of Domestic Airlines in Kenya: The Role of Strategic Management Practices
    (Journal of Economic, Accounting and Management, 2025-03) Ichingwa, Georgina Shiboko; Kamau, Sarah
    The study sought to examine the effect of strategic management practices on performance of domestic airlines in Kenya. This comes at a time when the domestic airlines in Kenya have been facing tremendous challenges orchestrated by dynamics in the operating environment and disruptions in the global markets. The domestic airlines have seen a surge in customer-shun rate due to low customer satisfaction. Moreover, most of the players in domestic airlines have faced a steady decline in sales revenues and the overall market share. This raises the question on what could be the remedy to upscale organizational performance of domestic airlines. The study specifically addressed the effect of environmental scanning, strategy formulation, strategy implementation and strategy evaluation on performance of domestic airlines in Kenya. The study employed a descriptive survey approach, and targeted 129 employees drawn from 43 domestic Kenyan airlines. A questionnaire was used to collected primary data for the study, which was analysed using descriptive and inferential statistics. The findings revealed that strategic management practices (environmental scanning, strategy formulation, strategy implementation and strategy evaluation) significantly influenced performance of domestic airlines in Kenya. It was therefore concluded that the deficiencies in performance of domestic airlines in Kenya was strongly associated with effective embrace of strategic management practices. It is recommended that for the domestic airlines to expand and continue performing in the current competitive market, the managers have a duty to integrate strategic management practices through vigorous environmental scanning, formulation of strategies that respond to market demands, effective implementation of developed strategies and evaluation of implemented strategies to ensure they align with the external operating market for enhanced performance.
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    Strategy Implementation and Organizational Performance of the Technical and Vocational Education and Training Authority, Nairobi City County, Kenya
    (International Journal of Social Science and Economic Research, 2024-10) Koros, Christine; Kamau, Sarah
    Education and training are widely acknowledged as being essential to the growth of human capital. The Technical Vocational Education and Training serves as a conduit for human capital development, equipping students with practical skills that hold relevance in diverse occupational domains, industrial sectors, and entrepreneurial pursuits. Despite government investments in Technical Vocational Education and Training, the industry still faces constraints in areas such as improving online management information systems, training tools, human relations capacity and retention, and research and development. Therefore, this research was carried out to examine the strategy implementation and organizational performance of the Technical and Vocational Education and Training Authority. The objectives were: effect of resource allocation, organizational culture, strategic leadership and organizational structure. Theories applicable to this research: institutional, resource-based view and balanced scorecard. A descriptive research design was used. The target population of the study was 70 employees of the Authority comprising the directors, senior level management and administrative staff; hence the respondents were 70 in number. A census technique was used in this research because the target population was small. Data was collected using primary and secondary data by both open-ended and closed-end questionnaires. A pilot study was done to check the reliability and validity of the questionnaire. Content Validity, construct and criterion validity were used to test the strength of the instrument and Reliability was done using Cronbach Alpha method to test its consistency. The study involved the utilization of descriptive statistics such as mean and standard deviation to analyze the data collected. Inferential statistics applied the multiple linear regressions to draw conclusions and make inferences from the data. The analysis outcomes indicated that resource allocation capabilities inversely affected performance insignificantly; organizational culture insignificantly and positively affected performance; strategic leadership affected performance of these organizations positively yet in an insignificant manner, while organizational structure displayed significant positive effect on Technical Vocational Education and Training Authority’s performance. The study recommended that the government should implement policies that prioritize the continuous assessment and refinement of the organizational structure. This policy should mandate evaluations of the current organizational framework to ensure that it aligns with the Authority's strategic goals and the evolving demands of the Technical Vocational Education and Training sector.