Browsing by Author "Kakai,Noah Wesonga"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Organizational Leadership on Artificial Intelligence (AI) Effect on Strategic Decision-Making in the Digital Era at Airtel Kenya
    (Journal International of Business Management, 2024-10) Kakai,Noah Wesonga; Anyieni, Abel
    Telecommunication companies play a significant role in information sharing and easing transactions. This is important in improvement of the country’s socio-economic growth and development. However, one of the key players in the sector -Airtel Kenya has reported declining performance, slowed down growth and stagnation. This led to researching on use of artificial intelligence by organizational leaders and its impact on strategic decision-making. The focus era was the digital era and the Airtel Kenya. Through a descriptive research design and targeting respondents working at the regional offices in Nairobi City County, who filled the structured questionnaires. The analyzed data revealed that respondents had strong agreements on role of organizational leadership in encouraging use of AI and impact on strategic decision for the success of Airtel Kenya. The findings show that leadership behaviors such as fostering innovation, providing support, and championing AI initiatives are positively associated with effective AI integration. Organizational leadership on AI accounted for 98.6% change in strategic decision-making processes at Airtel. There was positive and significant impact of organizational leadership on AI at (β = 0.600, p < 0.001) and strategic decision making. The drawn conclusions show that effective leadership is paramount for the effective adoption and utilization of AI technologies in strategic decision-making