Browsing by Author "Itumo, Joshua"

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    Critical Discourse Analysis in Ekegusii Circumcision Songs
    (IJHSS, 2024-07) Ombongi, Davins Nyanuga; Ong’onda, Anashia Nancy; Itumo, Joshua
    Language acts as a primary vehicle for transmitting cultural norms, values and expectations even the thought paradigms from one generation to another.The study investigated the link between language and gender in Ekegusii circumcision songs, guided by fairclough’s tenet( 1993) which states that discourse constitutes society and culture. The study found out that the Ekegusii circumcision songs are loaded with cultural stereotypes which propagates male dominance. This study applied descriptive research methodology and purposive sampling method to select statements which demarcates gender roles with the intention of elevating masculinity in the community. The analysed song reveal that the Ekegusii male circumcision songs are sexist and obscene creating masculinity dominance in defining the gender roles. This study thus has empirical contribution on research on language, and gender as major concepts in society and academics. The study is beneficial to the stakeholders who are charged with accelerating national efforts to achieve gender equity and towards attaining the Sustainable Development goal of gender equality
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    The Element Structure of Kenyan English Monophthongs
    (University of Nairobi, 2018) Itumo, Joshua
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    Unmasking Metaphors of COVID-19 Pandemic in Kenya’s Virtual Space: A Cognitive Linguistic Approach
    (International Journal of Research and Innovation in Social Science (IJRISS), 2024-10-29) Nzomo, Nancy Mwikali; Mwangi. Gachara; Itumo, Joshua
    The outbreak of COVID-19 in late 2019 led to the emergence of metaphorical framing. Life almost came to a standstill for more than two years. As a result, the entire world was engaged in combat with an elusive enemy widely seen as a warning sign. The study explored the metaphors employed in the fight against the virus in Kenya’s virtual space when it became a public health concern. Since this pandemic was the first in a century, people came up with new vocabulary and mental analogies to describe it. This study aimed to identify and describe the lexical items used in the Citizen TV Twitter handle, Kenya, to construct COVID-19 metaphors. The Conceptual Metaphor Theory by Lakoff and Johnson (1980/2003) was adopted in the study. The study utilized the descriptive qualitative research design. The data obtained from the Citizen TV Twitter handle, using Python code, was subjected to the Metaphor Identification Procedure developed by scholars at Vrije Universiteit, Amsterdam (MIPVU). This criterion identifies the metaphorically used linguistic items. The identified metaphors were classified into their domain following source-target domain analysis. Based on the selected metaphors, the macro domains obtained were WAR, PATH, and ORGANISM. The study revealed that conceptual metaphor was extensively employed in Kenya. Metaphors were found to be widespread in discussions on COVID-19. People consistently associate certain aspects of reality with others, transferring the characteristics of one domain to another. They naturally and instinctively think in terms of metaphors. The abundance of metaphors in the discourse around COVID-19 may have been employed to motivate Kenyans to confront the challenges presented by the pandemic and show how COVID-19 was conceptualized in Kenya