Browsing by Author "Isika, Juliet Kaindi"

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    An in-depth Analysis of Fashion Merchandise Packaging: Evaluating Environmental Awareness and Challenges among Consumers and Retail Managers in Nairobi City County, Kenya
    (International Journal for Multidisciplinary Research (IJFMR), 2024) Nyaga, Christine Wangari; Isika, Juliet Kaindi
    Packaging plays a crucial role in the protection and carriage of fashion merchandise. Fashion outlets mainly use packaging made of different materials to boost their sales and attract customers to their stores. Recently, Government of Kenya has introduced strict regulations on environmental sustainability regarding packaging. Most companies are trying to cope with the innovations and developments in packaging by the manufacturers. The study sought to establish the level of environmental awareness and challenges on packaging by consumers and retail managers regarding fashion merchandise. The study adopted a mixed-method research design. The target population for the study was all customers and fashion outlet managers in the 32 shopping malls in Nairobi City County. The study comprised 2 fashion outlets in each of the 18 selected shopping malls housing more than one fashion outlet of a similar brand. The researcher purposively sampled 36 fashion retail outlet managers and proportionately randomly sampled 385 customers visiting fashion outlets in the 18 shopping malls. The total sample size for the study was 421 respondents. Questionnaires and interview schedules were employed to collect the data. Descriptive statistics was used to analyse the data with the help of Statistical Package for Social Sciences Version 26 computer software for Windows. The data was presented in frequency tables. The study also found that strict government policies and poor-quality packaging form major challenges affecting fashion merchandise retailers and that there is high cost and little sensitization on new packaging materials. The findings of the study may help consumers in choosing appropriate packaging that is recyclable, userfriendly and eco-friendly to ensure guaranteed satisfaction. The study therefore recommends that the government of Kenya should standardize packaging materials that are environmentally friendly and also, educate consumers on the new packaging materials as well as provide training on waste disposal to ensure a clean environment
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    Assesment on the Usage of ‘Real’ Fabric Draping for Design in Public Institutions of Higher Learning and by Fashion Designers in Nairobi County, Kenya
    (Kenyatta University, 2015-01-21) Isika, Juliet Kaindi
    „Real‟ fabric draping involves use of sample textile, fabric or cloth to make patterns or garments on a model or dress form stands manually. Final material used to produce garments has similar characteristic to one used to drape. Technique is suitable for ready to wear and couture garment designs with numerous advantages. These are such as satisfaction with garment fit, accurate proportions of fabric division and reduced time waste as pattern making technique. Numerous studies in Kenya have been carried out to investigate Home science. However, there is limited ongoing research or documentation on „real‟ fabric draping for design in Kenya. These demands for a study to assess the usage in „real‟ fabric draping for design in public institutions of higher learning and fashion designers in Nairobi County, Kenya. Specific objectives included: Identifying competencies of fashion design teachers, determine the usage of „real‟ fabric draping for design in public institutions of higher learning and among fashion designers, establish the influence of learning resources. Determine the relationship between use of „real‟ fabric draping for design and teachers‟ area of training, source of curriculum, garment categories created, pattern development taught and student‟s attitude. The study was guided by the Activity theory and pedagogic activity system structure. A cross-sectional survey research design was employed. Five public institutions of higher learning were purposively selected in Nairobi County namely: Kenyatta University, Technical University of Kenya, Kenya Technical Teachers College, Kenya Textile Training Institute and Nairobi Technical Training Institute. The sample size comprised of five heads of department, 32 teachers, 266 students and 30 fashion designers. The data was collected using questionnaires and interview schedules. Both qualitative and quantitative data analyses were used. The results revealed that very few public institutions of higher learning using „real‟ fabric draping for design. Majority of the teachers (respondents) in this study were not trained in the area of fashion design. Most of the fashion designers used „real‟ fabric draping for design and recommended all fashion design students to be taught. The absence of body forms, draping manuals posed a challenge learning „real‟ fabric draping for design. Chi-square results yielded a fairly strong relationship between use of „real‟ fabric draping for design and pattern development technique taught (V= 0 .646; p < 0.0001*), sources of curriculum (V= 0.623; p < 0.0001*). Use of „real‟ fabric draping for design had a weak association with teachers‟ area of training (V = 0. 018; p < 0.006. It was concluded that pattern development technique taught, sources of curriculum and teachers‟ area of training are issues associated with the use of „real‟ fabric draping for design in public institutions of higher learning. On the contrary availability of learning resources and students‟ attitude were issues not associated with the use of „real‟ fabric draping for design. It was recommended that a need assessment research should be carried out in institutions teaching fashion design courses. This would establish the technological gaps in fashion design curricula in Kenya hence would reduce the inconsistency in skills acquisition.
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    Factors influencing professional women's likelihood to adopt clothing fashion: a case of Nairobi city
    (2011-12-07) Isika, Juliet Kaindi; Mburugu, K. G.; Mugenda, Olive M.
    The influence of fashion on clothing is as old as the custom of wearing clothing. The changing social attitude of many women has changed their attitude towards fashion as they buy clothes to satisfy themselves. This has resulted to a dilemma of sorts due to factors influencing them to adopt clothing fashion that `connect or click', due to pressure to augment their occupational status. The purpose of this study was to investigate factors influencing the professional women's likelihood to adopt clothing fashion in Nairobi City. The objectives of the study were to; establish the sociodemographic characteristics of the professional women, determine information sources influencing clothing fashion adoption; identify the socio-cultural and psychological factors influencing clothing fashion adoption, establish the professional women's likelihood to adopt clothing fashion, establish factors that influence satisfaction with clothing fashion adoption and determine the relationship between satisfaction with clothing fashion adoption and selected independent variables. A descriptive survey was conducted using a self-administered questionnaire in four service institutions in Nairobi's central administrative division. A sample of 117 professional women was randomly selected to participate in the study. Both qualitative and quantitative data were collected and analyzed. The findings show a majority of professional women in Nairobi city are unmarried and well educated that is holding bachelor degrees. Most of them held middle level job positions and earned between Kshs. 20,000 - 30,000. However, most of them have three to five dependants. These factors may influence their clothing selection and buying practices, a factor considered in clothing adoption. Most of the professional women frequently adopt a range of clothing styles and pay in cash. They use clothing displays and fashion magazines as their main source of information. They are highly influenced by clothing styles that look beautiful and suit their figure types; this highly depends on their social activities and clothing that is accepted at work. The study concluded that the professional women's satisfaction with clothing fashion adoption practices results in having the likelihood to adopt clothing fashion and is the interplay of various factors. Some of the factors found to be associated with satisfaction in clothing fashion adoption are occupation level and socio-cultural factors. These issues should be addressed by those who manufacture and sell clothing fashion for professional women. The study recommended that a similar study be done among different age groups, such as pre-school, adolescents, and the elderly