Browsing by Author "Ichingwa, Georgina Shiboko"

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    Performance of Domestic Airlines in Kenya: The Role of Strategic Management Practices
    (Journal of Economic, Accounting and Management, 2025-03) Ichingwa, Georgina Shiboko; Kamau, Sarah
    The study sought to examine the effect of strategic management practices on performance of domestic airlines in Kenya. This comes at a time when the domestic airlines in Kenya have been facing tremendous challenges orchestrated by dynamics in the operating environment and disruptions in the global markets. The domestic airlines have seen a surge in customer-shun rate due to low customer satisfaction. Moreover, most of the players in domestic airlines have faced a steady decline in sales revenues and the overall market share. This raises the question on what could be the remedy to upscale organizational performance of domestic airlines. The study specifically addressed the effect of environmental scanning, strategy formulation, strategy implementation and strategy evaluation on performance of domestic airlines in Kenya. The study employed a descriptive survey approach, and targeted 129 employees drawn from 43 domestic Kenyan airlines. A questionnaire was used to collected primary data for the study, which was analysed using descriptive and inferential statistics. The findings revealed that strategic management practices (environmental scanning, strategy formulation, strategy implementation and strategy evaluation) significantly influenced performance of domestic airlines in Kenya. It was therefore concluded that the deficiencies in performance of domestic airlines in Kenya was strongly associated with effective embrace of strategic management practices. It is recommended that for the domestic airlines to expand and continue performing in the current competitive market, the managers have a duty to integrate strategic management practices through vigorous environmental scanning, formulation of strategies that respond to market demands, effective implementation of developed strategies and evaluation of implemented strategies to ensure they align with the external operating market for enhanced performance.
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    Strategic Management Practices and Performance of Domestic Airlines in Kenya
    (Kenyatta University, 2025-05) Ichingwa, Georgina Shiboko
    The study sought to assess the effect of strategic management practices on organizational performance of domestic airlines in Kenya. This comes at a time when the domestic airlines in Kenya has been facing tremendous challenges orchestrated by dynamics in the operating environment. The domestic airlines have seen a surge in customer-shun rate due to low customer satisfaction. Moreover, most of the players in domestic airlines have faced a steady decline in sales revenues and the overall market share. This raises the question on what could be the remedy to upscale organizational performance of domestic airlines. Empirical evidence shows that strategic management practices are fundamental in enhancing organizational performance, although there is scant evidence on this in Kenya’s domestic airlines. The study therefore sought to examine the effect of strategic management practices on organizational performance of domestic airlines in Kenya. Specifically, the study sought to assess the effect of environmental scanning, strategy formulation, strategy implementation, and strategy evaluation on performance of the domestic airlines in Kenya. Theory of organizations, resource-based theory, dynamic capability theory, and balanced score-card theory formed the basis of the study. Focusing on 43 domestic Kenyan airline carriers, the study used a descriptive research design. There were a total of 129 people polled, including 43 Managing Directors, 43 Marketing Managers, and 43 CTOs. Due to the practicality of the sample size, the study used a census that includes all 129 employees. To gather primary data, the study used a standardized questionnaire on a 5-point Likert scale. Thirteen individuals were the subject of a pilot study in the domestic airlines. Both the concept and content validity were ensured via consultations with supervisor. A minimum admissible value of 0.7 was used to evaluate the data's reliability using the Cronbach Alpha test. Statistical Packages for the Social Sciences (SPSS) was used to conduct descriptive and inferential analyses on quantitative data. Figures as well as tables were employed in displaying attained results. The findings of the study revealed that environmental scanning significantly influenced performance of domestic airlines in Kenya. The results further revealed that strategy formulation played an essential and significant role in performance of domestic airlines in Kenya. It was further revealed that strategy implementation as another key aspect of strategic management significantly contributed to performance of domestic airlines in Kenya. Further, the results revealed that strategy evaluation was a significant strategic management practice that influenced performance of the domestic airlines in Kenya. The study concluded that the most of the surveyed airlines did not effectively integrate the core strategic management practices, and this affected their performance. It is therefore recommended that there is need for senior management team in domestic airlines to effectively embrace strategic management practices through effective assessment of their environment, formulating strategies informed by environmental conditions, and implementing the strategies for enhanced performance.