Browsing by Author "Gichure, Jamleck Waweru"

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    Total Quality Management Practices and Performance of East African Breweries Limited, Kenya
    (Kenyatta University, 2024-10) Gichure, Jamleck Waweru
    EABL faces growing competition and rising costs, similar to global trends, making Total Quality Management crucial for improving customer satisfaction and staying competitive.TQM is a continuous process focused on identifying and eliminating managerial gaps, aligning management practices, and enhancing customer service while empowering employee training. By integrating strategies, data, and communication channels, TQM instills quality principles into the organization’s culture and operations, supporting long-term growth and resilience.This study examined the relationship between Total Quality Management practices and organizational performance at East African Breweries Limited in Kenya, focusing on key components such as customer focus, continuous quality improvement, and strategic approaches. The research explored the impact of these Total Quality Management practices on East African Breweries Limited’s performance, highlighting the importance of customer-centric strategies and continuous quality improvements. Contingency theory, Service Quality theory, Six Sigma, and Systems theory were reviewed to analyze the gaps that necessitate further research. The target population for the study was 60 managers directly involved with Total Quality Management at East African Breweries Limited, and a census approach was used, eliminating the need for sampling. The study employed an explanatory research design, using questionnaires for data collection. Descriptive statistics were used to present the data in tables and charts, while correlation and regression analysis established the relationship between Total Quality Management practices and organizational performance. The findings revealed that East African Breweries Limited's commitment to Total Quality Management significantly improves its performance, particularly in areas such as customer retention, operational efficiency, and market competitiveness. In conclusion, the study underscores the positive impact of Total Quality Management practices on business outcomes at East African Breweries Limited, emphasizing the strategic importance of a customer-centric approach. The research recommends that organizations in the manufacturing sector, including East African Breweries Limited, adopt comprehensive Total Quality Management practices to enhance performance. Further research should focus on identifying effective customer-centric practices that can be adopted by manufacturing firms for sustained success.
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    Total Quality Management Practices and Performance of East African Breweries Limited, Kenya
    (International Journal of Business Management, Entrepreneurship and Innovation, 2024) Gichure, Jamleck Waweru; Gitonga, Esther
    Total quality management (TQM) is a continuous process that seeks to point out and eradicate managerial gaps in organizations. It also aligns organizational management, enhances good customer service and empowers the training of employees. TQM uses strategies, data and communication channels to bring together the required quality principles into the organization’s activities and culture. This study examined the relationship between Total Quality Management practices and organizational performance at East African Breweries Limited (EABL) Kenya. The study sought to establish the effect of customer focus on the performance of EABL in Kenya. The research examined the effect of continuous quality improvement on the performance of EABL in Kenya. The study also assessed the effect of strategic approaches on the performance of EABL in Kenya. Contigency thory,Service quality theory, Sigma six quality improvement theoryand system theory of management were reviewed concerning the four variables involved in this study to analyze the gaps that lead to further research. The population target was 60 EABL managers in the departments directly related to TQM practices. Since the population was moderate, there was no sampling. Instead, census method was used and therefore the entire population was included in this study. The study used an explanatory research design where questionnaires were used as a data collection instrument. Quantitative statistic processes were also used to derive correlation and regression analysis to establish the extent and nature of the relationship between the independent variables and dependent variables. Construct validity showed a description of whether support is given by case studies concerning the interpretation of variables in the study. The findings of the study indicated a positive significance by benefiting East Africa Breweries Limited in understanding to what extent the total quality management practices impact the performance of the company. The findings demonstrate that East African Breweries Limited (EABL) exhibits a strong commitment to Total Quality Management practices and a customercentric approach to quality, resulting in enhanced effectiveness, customer retention, and market advantage. EABL's focus on customer satisfaction, loyalty, and market performance highlights the strategic significance of TQM in the company's success and competitiveness. The study concludes that implementing TQM practices can lead to improved business outcomes, emphasizing the importance of effective TQM in achieving better organizational results and market success.