Browsing by Author "Chebet, Rhoda"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Effect of Purchase Influence of the Child on the Relationship between Inclusivity and Child Participation in Leisure Travel within a Family Setting
    (Journal of Hospitality and Tourism Management, 2025-02) Chebet, Rhoda; Munyiri, Esther; Teresa Kinuthia
    Children's influence on family purchase decisions in leisure travel is growing. However, there remains a significant gap in understanding how this purchase influence affects the relationship between inclusivity and participation outcomes. Previous research has predominantly focused on adult preferences while overlooking how children's purchase influence shapes both inclusivity efforts and participation in family leisure travel. This study aimed to investigate the effect of Purchase Influence of the Child on the relationship between Inclusivity and Child Participation in leisure travel within a family setting. The research was grounded in muted group theory and standpoint theory, which provided frameworks for understanding how children's purchasing power affects their inclusion and participation in leisure travel. A concurrent mixed-method research design was employed, utilizing both quantitative and qualitative approaches. Data was collected from 378 parents through questionnaires and 9 children through interviews across four major leisure destinations in Nairobi City County. The reliability analysis yielded a Cronbach's alpha of 0.809. Data analysis employed descriptive statistics and logistic regression. Results revealed that purchase influence of the child significantly moderates the relationship between inclusivity and participation in leisure travel, evidenced by an increase in R² from 58.1% to 70.9% after introducing the purchase influence variable. The regression analysis showed a positive and statistically significant influence of children's purchase influence on this relationship (β=.301, p = 0.000). The study concludes that children's purchase influence serves as a crucial moderating factor in strengthening the relationship between inclusivity initiatives and participation outcomes in family leisure travel. The study recommends that leisure travel providers develop targeted marketing strategies that acknowledge children as primary stakeholders and implement child-centric product and services development approaches.
  • Thumbnail Image
    Item
    Inclusivity and Participation of the Child in Leisure Travel within Nairobi City County, Kenya
    (Kenyatta University, 2025-02) Chebet, Rhoda
    Despite being influential members of the family structure in decision-making, especially on the consumption of the hospitality, tourism and leisure products and services, children remain un-noticed, un-consulted and invisible to the policy makers, academia and the product and service providers of the sector. This study focused on examining the inclusivity and participation of the child in leisure travel within Nairobi City County. The study was based on two theoretical concepts, muted group theory and standpoint theory. To achieve a comprehensive and well-supported understanding of the research problem, a mixed-method research design was employed concurrently. This approach aimed to capture both the breadth and depth of insights. The research strategy encompassed surveys and comprehensive interviews with various demographic groups of interest. Data was gathered utilizing surveys and audio recordings from four leisure travel destinations and attractions within Nairobi City County. The reliability analysis resulted in a Cronbach value of 0.809. Descriptive and logistic regression were used as methods of analysis. Results revealed that the R2 before introducing the purchase influence of the child variable on relationship between child inclusivity components and child participation in leisure travel was 58.1% but after introducing purchase influence of the child as an additional factor with moderating effect, the R2 improved to 70.9% implying that purchase influence of the child significantly raises the child participation in leisure travel. The coefficient of determination of 58.1% of the variations in child participation in leisure travel implied that attitudinal components, environmental components and institutional components are good predictors of child participation in leisure travel. The results suggested that attitudinal factors exhibited a significant and positive association with child involvement in recreational travel within Nairobi City County (β=0.39, p=0.000). Similarly, environmental factors demonstrated a positive and statistically significant correlation with child participation in leisure travel within the same area (β = 0.111, p = 0.000). Additionally, institutional factors exhibited a positive and statistically significant connection with child engagement in leisure travel within Nairobi City County (β = 0.204, p = 0.000). The research concluded that purchase influence of the child significantly affects relationship between child inclusivity components and child participation in leisure travel within Nairobi City County. The study also concludes that attitudinal components, environmental components and institutional components are vital in promoting child participation in leisure travel within Nairobi City County. Based on the current research, it is advisable to take into account the preferences and viewpoints of the child when designing and marketing leisure travel products and services. Further, policies and regulations that guide the provision of leisure travel products and services that are child centered should be formulated. Finally, the development of child friendly leisure travel products and services should be given consideration.