Browsing by Author "Abuga, Winnie Kemunto"

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    Generic Strategies and Operational Performance of Taxi-Hailing Companies in Nairobi City County, Kenya
    (Kenyatta University, 2023-06) Abuga, Winnie Kemunto
    I business performance measurement is essential as a method for continuons improvement and A ol o hooding a company's performance and output while reducing expenses, Cost feadershipy dilterentiation, and concemtration are penerie fdeas that assist gain: competitive advantage: Companies must develop methods 1o increase thelr profitability and market share, The expansion of taxi-hailing services' customer base has resulted in on increase in transactions, prompting the adoption of the above-mentioned peneral practices in adjusting thelr strategies to mect thair current and longsterm needs. This research aims (o investipate the effect of generic tacties on the operational performance of taxi-hailing companies in Kenya. The investigition will e driven by the 1dea of contingency and Porter's notion of peneric tactics, This research will use adesenpive approach. Kenyan taxi-hailing services repistered with the National Transport and Safety Authorty wall comprise the stady's target population, Utilizing self-administered questionnaires 1 collect mam data. Participants will be recruited for the research by proportional stratificd samphng: A sample size of $00 tavi-hailing businesses will represent the three strata, The use muluple regression analysis will determine the nature and magnitude of correlations among the 1o variables. The feawres of the variables will be described using descriptive staustics,