RP-Post Modern Library Department

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Browsing RP-Post Modern Library Department by Author "Ndungu, Miriam Wanjiku"

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    Publishing with Open Journal Systems (OJS): A Librarian’s Perspective
    (Taylor & Francis, 2020) Ndungu, Miriam Wanjiku
    The genesis of this paper is a workshop presentation on publishing with Open Journal Systems (OJS) that was delivered during the Kenya Library and Information Services Consortium Pre-Annual General Meeting held on May 30, 2019, at the Masinde Muliro University of Science and Technology, Kenya. The article lays the context of online hosting of university sponsored journals in Kenya and gives a background of Online Journals Systems. The paper further describes potential roles that librarians can play in institutional journal publishing. The article concludes that librarians possess the requisite skills for participating in scholarly journal publishing and recommends that including publishing literacy skills in information literacy sessions provides an excellent opportunity to showcase librarians’ value in the scholarly journal publishing process.
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    Strategic Marketing of Electronic Resources in Academic Libraries in Kenya
    (University of Toronto Press, 2018-07) Ndungu, Miriam Wanjiku; Gikandi, Jane Wacuka
    Universities in Kenya have subscribed to a range of electronic books and electronic journals through the Kenya Libraries and Information Services Consortium (KLISC). The lack of an effective marketing strategy has been identified as one of the major barriers to their utilization. This paper presents the results of a survey study on the application of a strategic approach in the marketing of electronic resources, or e-resources. The study also sought insights into academic librarians' understanding of marketing principles and the challenges they face in carrying out marketing activities. A questionnaire created using Google Forms was used to gather data. Respondents were recruited by email from institutions that belong to KLISC, and a total of twenty-nine members responded. The responses gathered reveal that although academic librarians are carrying out some marketing activities, the majority of them are not applying a strategic marketing approach.