RP-Department of Tourism Management

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Browsing RP-Department of Tourism Management by Author "Mayaka, M. A."

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    Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya
    (Tourism Management, 2012-12) Mutinda, R.; Mayaka, M. A.
    The objective of this study was to assess the status of Kenya's tourist destinations and the factors that determine their choices among the residents of Nairobi. The study adopted a cross-sectional descriptive survey design that covered 118 respondents randomly selected from adult patrons at an up-market shopping mall in Nairobi. Data were collected using self-administered questionnaires. The Hypotheses were tested using chi-squares and Pearson Product–Moment Correlation at 95% confidence level. The results indicated that tourism in Kenya is almost exclusively centred on the south coast beaches and a handful of game reserves or national parks. The Kenya's domestic tourist market considered individual trait factors as being more significant in determining the choice of a holiday destination than the environmental factors. The findings further indicated that the factors that motivated Nairobi residents in the choice of domestic tourism destination in rank order include: knowledge and adventure; economic concerns; personal safety; destination information; travel arrangement; destination features; family and friends; leisure and relaxation; religious and cultural considerations and travel bragging. Statistical tests failed to reject the hypothesis that majority of Kenya's domestic tourist attraction areas do not fall within the evoked set of the destination choice model. Keywords Tourist attractions; Tourist regions; Tourist destinations; Destination choice sets; Holiday packages; Domestic tourism; Domestic tourism market
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    Tourism in Kenya: An analysis of strategic issues and challenges
    (2012-01) Mayaka, M. A.; Prasad, H.
    This paper examines the current situation of Kenya's tourism based on analysis of various secondary sources including government records, news articles, a corpus of academic papers and discussions with industry players both face-to-face and through the internet and telephone conversation (providing valuable primary in-put). A brief historical context is presented and a modified version of the generic political, environmental, socio-cultural, economic and legal (PESTEL) using the symbolism of centripetal force is used to discuss the key challenges and opportunities facing Kenya's tourism. In this symbolic framework, tourism sector is depicted as being surrounded by various external constraining forces. The paper argues that the unstable state of the tourism sector under the influence of these forces must be the focus of a concerted strategic initiative to leverage Kenya as a competitive destination, particularly given its comparative advantage in form of tourism resource endowment. This assertion is based on the fact that various fragmented attempts to ameliorate the situation have yielded limited success.