PHD-Department of Fashion, Design & Marketing

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Browsing PHD-Department of Fashion, Design & Marketing by Author "Dzitse, Celestine Elikem"

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    Fashion Design and Technology Programmes and Influence on Strategies Deployed in Construction of Ghanaian Traditional Costumes in Technical Universities, Ghana
    (Kenyatta University, 2024-03) Dzitse, Celestine Elikem
    Higher National Diploma (HND) fashion design programme is designed to equip fashion design students (FDSs) to be versatile, high calibre personnel in the field of fashion design in both local and foreign costumes. This study aimed to investigate the strategies employed in construction of Ghanaian traditional costumes (GTCs) in the technical universities (TUs) fashion design and technology programmes (FDTP) in Ghana. The construction of more foreign costumes over GTCs in the HND fashion design and technology programmes, is now the major problem facing the authorities of TUs in Ghana. Many studies have been done on traditional costumes in most developed countries over the years, but only few have been done on GTCs. Inversely there were not enough study found on CGTCs in Ghana and the need of emphasis of GTCs over western costumes during the three years HND fashion design and technology programme in TUs in Ghana. This study was guided by the following objectives: To establish the competencies of lecturers of fashion design on CGTCs, to examine fashion design Module content on skills acquisition on construction of GTCs, to investigate the processes employed in construction of GTCs in fashion design and technology programme in the TUs, and to establish perceptions of students and lecturers of fashion design on construction of GTCs. The study adopted convergent mixed method design. Target population was 1265 comprising head of departments (HoDs), lecturers and students. Simple random sampling was used to select six universities from the ten TUs. Purposive sampling was used in sampling 24 lecturers of fashion design including HoDs, and Proportion sampling was used to sample 306 FDSs. Total sample size was 330. Data collection tools were questionnaires for lecturers and students, Interview guide for HoDs and observation checklist on availability of GTCs in the TUs. Both quantitative and qualitative data was gathered in the study. Quantitative data was entered, cleaned and analysed using SPSS 22.0 software. Descriptive statistics, frequencies, percentages, means and standard deviations was used to analysed Likert scales data. Multiple regression was used to test hypotheses 1to 5 at P≤ 0.7 alpha level of significance and all were rejected. Skills of lecturers of fashion design and technology on CGTCs, Module contents use in CGTCs, Processes employed by lecturers and perception of students and lecturers of FDT on construction of GTCs using standard multiple regression. Themes were used to summarise Qualitative data using interpretative and coding techniques. The results showed that 80.6% of the respondents were female, more than 76% of the lecturers had masters and PhD and were all trained in fashion related courses, acquired skills from practicing FDT also qualify to lecture programme. Majority 96.7% of the students studied fashion subjects in high school. The result also has it that fashion design and technology syllabus (FDTS) does not specify CGTC as an objective and needed to be reviewed. Majority of the students and lecturers of FDT could not differentiate between the syllabus and course outline. The lecturers employed ready-to-wear production processes in teaching CGTCs. Both students and lecturers demonstrated highly positive perceptions towards GTCs however, there were numerous challenges such as inadequate infrastructure, lecturers limited skills on CGTCs, outdated syllabus GTDs among others impeding the construction of the costumes. The study also developed a training manual for GTCs construction. The study concluded that addressing the challenges can enable more CGTCs during and after graduation from the FDT programme. The study recommended that more research should be carried on the production of GTCs to promote preserve cultural and the traditions of the nation’s ancestral costumes.