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Strategic Positioning and Financial Performance of Commercial Banks in Kenya 

Gachimu, David Gitau; Njuguna, Reuben (International Academic Journals, 2017)
The study intended to determine the effect of strategic positioning on financial performance of commercial banks in Kenya. The need for proper strategic positioning to find the best ‘fit’ is of importance for any bank in ...

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Author
Gachimu, David Gitau (1)
Njuguna, Reuben (1)Subject
Commercial Banks (1)
Financial Performance (1)Kenya (1)Strategic Positioning (1)... View MoreDate Issued2017 (1)

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