This study aims to research on how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both ...

A firm’s performance is a function of how well managers use quality management practices to improve the quality of products and services. In today’s global environment, organizations are constantly looking for ways to ...

Given that the intensity of competition in the supermarkets is increasing and the nature of this competition changing, it is important for all stakeholders to gain knowledge on how best to employ competitive strategies ...

The government of Kenya is spending considerable resources at the constituency level. In 2009/ 2010 at least Kshs. 73 billion went towards decentralized fund spending. Despite ongoing reforms and the passage of the ...

The competitive business environment has forced organizations to engage in complex business decisions which require competitive strategies. Competitive strategies gives a strong influence towards firms’ success. The ...

The banking sector has consistently been characterized by persistent operational inefficiency and poor customer services and in order to address the problems of inefficiency in performance these organizations are fast ...

Significant transformations in both developing and developed economies have happened in the banking sector over the last twenty years. These transformation initiatives in the banking industry are meant to optimize, modernize ...

Small scale and Medium owned Enterprises is an important sub sector for the Kenyan economy like many other developing countries since it employs about 85% of the Kenyan workforce (about 7.5million Kenyans of the current ...

Over the last five years, the banking sector globally and particularly in Kenya has performed dismally courtesy of heightened competition from other players in the financial sector, unfavourable government policies, the ...

Small and Medium Enterprises (SMEs) is an important sub sector for the Kenyan economy like many other developing countries since it employs about 85% of the Kenyan workforce (about 7.5million Kenyans of the current total ...