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Integrated Marketing Communication and Performance of Unilever Kenya Limited
(International Academic Journals, 2018)
This study aims to research on how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both ...
Total Quality Management Practices and Performance of Savannah Cement Limited, Kenya
(International Academic Journals, 2018)
A firm’s performance is a function of how well managers use quality management practices to improve the quality of products and services. In today’s global environment, organizations are constantly looking for ways to ...
Competitive Strategies and Performance of Family Owned Supermarkets in Machakos County, Kenya
(International Academic Journals, 2018)
Given that the intensity of competition in the supermarkets is increasing and the nature of this competition changing, it is important for all stakeholders to gain knowledge on how best to employ competitive strategies ...
Strategic Management Practices and Performance of Constituencies Development Fund in Nairobi City County, Kenya
(International Academic Journals, 2017)
The government of Kenya is spending considerable resources at the constituency level. In 2009/ 2010 at least Kshs. 73 billion went towards decentralized fund spending. Despite ongoing reforms and the passage of the ...
Competitive Strategic Management Practices and Performance of Small and Medium Enterprises in Kenya: A Case of Mombasa County
(IJCAB Publishing Group, 2019)
The competitive business environment has forced organizations to engage in complex business
decisions which require competitive strategies. Competitive strategies gives a strong influence
towards firms’ success. The ...
Quality Management Initiatives and Performance of Commercial Banks in Makueni County, Kenya
(International Academic Journals, 2018)
The banking sector has consistently been characterized by persistent operational inefficiency and poor customer services and in order to address the problems of inefficiency in performance these organizations are fast ...
Branch Transformation Strategies and Competitive Advantage of Commercial Banks in Ongata Rongai Town Kaijado County, Kenya
(International Journal Corner, 2020)
Significant transformations in both developing and developed economies have happened in the banking sector over the
last twenty years. These transformation initiatives in the banking industry are meant to optimize, modernize ...
Microfinance Services and Performance of Women Owned Small Scale Business Enterprises in Nairobi City County, Kenya
(International Academic Journals, 2019)
Small scale and Medium owned Enterprises is an important sub sector for the Kenyan economy like many other developing countries since it employs about 85% of the Kenyan workforce (about 7.5million Kenyans of the current ...
Influence of Strategic Planning on Performance of Commercial Banks in Kenya: Case of Barclays Bank of Kenya
(International Academic Journals, 2018)
Over the last five years, the banking sector globally and particularly in Kenya has performed dismally courtesy of heightened competition from other players in the financial sector, unfavourable government policies, the ...
Strategic management practices and performance of small and micro enterprises in Nairobi City County, Kenya
(2018-01)
Small and Medium Enterprises (SMEs) is an important sub sector for the Kenyan economy like many other developing countries since it employs about 85% of the Kenyan workforce (about 7.5million Kenyans of the current total ...