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Strategic Action and Performance of Small and Medium Sized Dairy Processing Firms in Kenya
(International Journal Corner, 2020)
The dairy sector plays a crucial role in the economic growth and development of Kenya. However, many firms in the
sector, especially the small and medium sized, continue to face performance challenges such as competition ...
Experiential Marketing and Customer’s Brand Loyalty in Telecommunications Industry in Kenya
(International Journal Corner, 2020)
In this competitive error, customer loyalty is an important concept organization need to adopt to gain competitive
advantage over their competitors. In the resent past, there has been paradigm shift on the marketing ...
Nexus Between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda
(International Knowledge Sharing Platform, 2019)
Online marketing referrers to as internet marketing meaning it requires live internet connection to work. Online
marketing strategy is a subset of digital marketing. Organizations raise their sales turnover, market share ...
Technological Resource Management and Firm Performance of Tyre Firms in Kenya
(Serial Publishers, 2021)
In the last two decades, there has been an influx of new entrants in Kenyan tyre sector with
key players being Kingsway Tyres Limited, Sameer Africa Limited as well as Auto Express Limited
among others, which import ...
Strategic Thinking and Performance of Small and MediumSized Dairy Processing Firms in Kenya
(European Scientific Institute, 2021)
The dairy sector plays a crucial role in economic growth and development of Kenya.
However, many firms in the sector, especially the small and medium-sized, continue to face
performance challenges such as competition ...
Strategy Implementation Capabilities and Performance of Nairobi Securities Exchange(NSE)in Kenya
(IJCAB Publications, 2021)
Firm’s strategy implementation capabilities such as resource allocation, technological, marketing and management enable an organisation gaincompetitive advantage.The various studies done are inconclusive onhow strategy ...
Moderating Effect of Firm Characteristics on the Relationship between Video Online Marketing and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(www.iiste.org, 2022)
Today's marketing is critical for tours and travel agencies to raise awareness of their products. Video marketing
has grown in popularity as a result of widespread internet distribution. While many of these videos were ...
Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya
(Bilingual Publishing Company, 2022)
: COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences.
Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can
now ...
Entrepreneurial Competencies and Organizational Performance of Micro and Small Enterprises in Machakos County, Kenya
(IAJHRBA, 2023)
MSEs performance is observed as the long
term well-being and strength of the enterprise
relative to its competitors. When sufficient
performance lacks, survival of MSEs in
competitive business environment will ...
Niche Market Penetration Strategy and Performance of Selected Telecommunication Application Service Firms
(Creative Commons Attribution, 2022)
Telecommunication is critical for economic growth in any given country. As the sector continues to evolve, firm are experiencing performance challenges due to competition and changing customer demands, hence firms should ...