The dairy sector plays a crucial role in the economic growth and development of Kenya. However, many firms in the sector, especially the small and medium sized, continue to face performance challenges such as competition ...

In this competitive error, customer loyalty is an important concept organization need to adopt to gain competitive advantage over their competitors. In the resent past, there has been paradigm shift on the marketing ...

Online marketing referrers to as internet marketing meaning it requires live internet connection to work. Online marketing strategy is a subset of digital marketing. Organizations raise their sales turnover, market share ...

In the last two decades, there has been an influx of new entrants in Kenyan tyre sector with key players being Kingsway Tyres Limited, Sameer Africa Limited as well as Auto Express Limited among others, which import ...

The dairy sector plays a crucial role in economic growth and development of Kenya. However, many firms in the sector, especially the small and medium-sized, continue to face performance challenges such as competition ...

Firm’s strategy implementation capabilities such as resource allocation, technological, marketing and management enable an organisation gaincompetitive advantage.The various studies done are inconclusive onhow strategy ...

Today's marketing is critical for tours and travel agencies to raise awareness of their products. Video marketing has grown in popularity as a result of widespread internet distribution. While many of these videos were ...

: COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences. Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can now ...

MSEs performance is observed as the long term well-being and strength of the enterprise relative to its competitors. When sufficient performance lacks, survival of MSEs in competitive business environment will ...

Telecommunication is critical for economic growth in any given country. As the sector continues to evolve, firm are experiencing performance challenges due to competition and changing customer demands, hence firms should ...