• English
    • français
  • English 
    • English
    • français
  • Login
Search 
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Business
  • RP-Department of Business Administration
  • Search
  •   Repository Home
  • Research Papers (RP)
  • RP-School of Business
  • RP-Department of Business Administration
  • Search
JavaScript is disabled for your browser. Some features of this site may not work without it.

Search

Show Advanced FiltersHide Advanced Filters

Filters

Use filters to refine the search results.

Now showing items 1-10 of 14

  • Sort Options:
  • Relevance
  • Title Asc
  • Title Desc
  • Issue Date Asc
  • Issue Date Desc
  • Results Per Page:
  • 5
  • 10
  • 20
  • 40
  • 60
  • 80
  • 100
Thumbnail

Strategic Action and Performance of Small and Medium Sized Dairy Processing Firms in Kenya 

Mbaya, Joyce Muthoni; Maina, Samuel; Namusonge, Mary (International Journal Corner, 2020)
The dairy sector plays a crucial role in the economic growth and development of Kenya. However, many firms in the sector, especially the small and medium sized, continue to face performance challenges such as competition ...
Thumbnail

Experiential Marketing and Customer’s Brand Loyalty in Telecommunications Industry in Kenya 

Nyakado, Job Ochieng; Maina, Samuel (International Journal Corner, 2020)
In this competitive error, customer loyalty is an important concept organization need to adopt to gain competitive advantage over their competitors. In the resent past, there has been paradigm shift on the marketing ...
Thumbnail

Nexus Between Online Marketing Strategies and Market Performance: A Critical Review of the Literature and Research Agenda 

Gakii, Annstellah; Maina, Samuel (International Knowledge Sharing Platform, 2019)
Online marketing referrers to as internet marketing meaning it requires live internet connection to work. Online marketing strategy is a subset of digital marketing. Organizations raise their sales turnover, market share ...
Thumbnail

Technological Resource Management and Firm Performance of Tyre Firms in Kenya 

Kaibung’a, Karen Mukami; Maina, Samuel (Serial Publishers, 2021)
In the last two decades, there has been an influx of new entrants in Kenyan tyre sector with key players being Kingsway Tyres Limited, Sameer Africa Limited as well as Auto Express Limited among others, which import ...
Thumbnail

Strategic Thinking and Performance of Small and MediumSized Dairy Processing Firms in Kenya 

Mbaya, Joyce Muthoni; Maina, Samuel; Namusonge, Mary (European Scientific Institute, 2021)
The dairy sector plays a crucial role in economic growth and development of Kenya. However, many firms in the sector, especially the small and medium-sized, continue to face performance challenges such as competition ...
Thumbnail

Strategy Implementation Capabilities and Performance of Nairobi Securities Exchange(NSE)in Kenya 

Muriuki, Paul Karimi; Maina, Samuel (IJCAB Publications, 2021)
Firm’s strategy implementation capabilities such as resource allocation, technological, marketing and management enable an organisation gaincompetitive advantage.The various studies done are inconclusive onhow strategy ...
Thumbnail

Moderating Effect of Firm Characteristics on the Relationship between Video Online Marketing and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya 

Gakii, Annstellah; Maina, Samuel; Murigi, Elishiba (www.iiste.org, 2022)
Today's marketing is critical for tours and travel agencies to raise awareness of their products. Video marketing has grown in popularity as a result of widespread internet distribution. While many of these videos were ...
Thumbnail

Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya 

Gakii, Annstellah; Maina, Samuel; Murigi, Elishiba (Bilingual Publishing Company, 2022)
: COVID-19 is a devastating pandemic with widespread negative health, social, and economic consequences. Due to drastic changes in the business environment of tour and travel agencies, firms and marketing managers can now ...
Thumbnail

Entrepreneurial Competencies and Organizational Performance of Micro and Small Enterprises in Machakos County, Kenya 

Oraya, Naftaline Achieng; Maina, Samuel (IAJHRBA, 2023)
MSEs performance is observed as the long term well-being and strength of the enterprise relative to its competitors. When sufficient performance lacks, survival of MSEs in competitive business environment will ...
Thumbnail

Niche Market Penetration Strategy and Performance of Selected Telecommunication Application Service Firms 

Ngugi, Rahab; Muchemi, Ann; Maina, Samuel (Creative Commons Attribution, 2022)
Telecommunication is critical for economic growth in any given country. As the sector continues to evolve, firm are experiencing performance challenges due to competition and changing customer demands, hence firms should ...
  • 1
  • 2

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback

 

 

Browse

All of RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Discover

Author
Maina, Samuel (14)
Gakii, Annstellah (3)Chelule, Kenneth (2)Letema, Sammy (2)Mbaya, Joyce Muthoni (2)Muchemi, Ann (2)Murigi, Elishiba (2)Namusonge, Mary (2)Ngugi, Rahab (2)Sang, Paul (2)... View MoreSubjectFirm Performance (3)Kenya (3)Market performance (3)accelerators (2)challenges (2)Competitive advantage (2)ecosystem (2)Firm characteristics (2)Firm performance (2)incubation (2)... View MoreDate Issued2023 (2)2022 (6)2021 (3)2020 (2)2019 (1)

Designed by Library ICT Team copyright © 2017 
Contact Us | Send Feedback