Browsing RP-Department of Fashion, Design & Marketing by Title
Now showing items 1-20 of 29
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Approaches in researching human measurement: MMU model of utilising anthropometric data to create size charts
(EuroMed Research Business Institute, 2008)Purpose – The purpose of this paper is to present a model of researching clothing anthropometrics at the Manchester Metropolitan University in the UK (MMU model), to demonstrate steps in devising size charts by analysing ... -
Body Measurement Technology and Utilisation: Implications for Africa
(African Journal of Education, Science and Technology, 2013-10)Anthropometry is fundamental in medicine, ergonomics, clothing, nutrition, fitness and health among other areas. Although utilised worldwide for clothing purposes, body measurement was based on manual and more recently, ... -
Challenges and Opportunities for Handicraft Traders as East Meets West at Open Air Markets in Nairobi, Kenya
(The international journal of costume culture, 2010)East and West meet in Kenya as tourists to enjoy the climate, hospitality and tourist attractions. Handicraft traders target tourists from the East and the West to buy handicrafts. This research was carried out among textile ... -
The competencies of fashion design teachers in public institutions of higher learning in Nairobi County, Kenya
(2016)‘Real’ fabric draping involves the use of sample textile, fabric or cloth to make patterns or garments on a model or dress form stands manually. The technique is suitable for ready-to-wear and couture garment designs and ... -
The Cultural Genogram: Experiential Entrepreneurship through a Global Lens
(The Business and Management Review, 2017-04)Experiential entrepreneurship has become a significant pedagogy in preparing American students to compete in the dynamic and consolidating global economy. Whereas the model of experiential learning facilitates collaboration ... -
Development of a conceptual framework of the role of sizing in marketing strategy within clothing firms: Indications from in‐depth interviews with manufacturers
(Emerald, 2000)The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing ... -
E-Marketing Utilisation among Apparel MSEs in Nairobi, Kenya
(African Journal of Textile and Apparel Research, 2015)The ubiquitous nature of the internet has provided a new marketing platform for the cotton, textile and apparel value chain. Utilisation of E-Marketing strategies has been challenging for many micro and small enterprises ... -
Education and Innovation in the Digital Age: Synergizing Technology and the Business of Learning
(Kenya Institute of Education, 2013)Kenya's education and training curricula aims at ensuring that the creation, adoption, adaptation and usage of knowledge become part of formal instruction. Under Education and training the Government aims at providing a ... -
Effects of Working Mothers on Child Development in Kenya
(Education Resources Information Centre, 1991)More women have entered the job market than ever before. With the current socioeconomic changes and with more women attaining education, the number of working women is going to increase rapidly. Most of the working women ... -
Employability of Fashion and Garment Making Students from Youth Polytechnics of Kenya
(Vetri Publications, 2013)Skills training in fashion and textiles should lead to employability and job creation for its graduates. This is important for youth development and industrial growth as envisaged in Kenya’s vision 2030. This paper reports ... -
Employability of Fashion and Garmet Making Students from Youth Polytechnics as Perceived by Employers in Gatundu and Thika Districts, Kenya
(2013)Skills training in Fashion and Textiles should lead to employability and job creation for its graduates. This is important for youth development and industrial growth as envisaged in Kenya’s vision 2030. This paper reports ... -
Enhancing Graduate Employability through Community Engagement: A Case Study of Students’ Community Service at Kenyatta University
(American Research Institute for Policy Development, 2013)Kenya is increasingly looking to universities to prepare individuals who are employable, can contribute to the country’s socio-economic development, and can improve the country’s standing in the global arena. This paper ... -
Ethical practice and methodological considerations in researching body cathexis for fashion products
(Emerald, 2007)Purpose The paper seeks to identify ethical issues arising from body cathexis research and analyse categories for attention. To also highlight methodological considerations in generating body size data through measurement ... -
Fashion Design: ‘Real’ Fabric Use in Draping and Curriculum Implementation in Public Institutions of Higher Learning in Nairobi County, Kenya
(IOSR Journal of Research & Method in Education (IOSR-JRME), 2016-08)The wearing of clothing is exclusively a human characteristic and is a feature of most human societies. Fashion design is an artistic and functional industry that helps to clothe people while incorporating style. Fashion ... -
Influence of Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit among Fashion Designers in Koforindua, Ghana
(IPRJB, 2018)Purpose: To assess the influence of pattern drafting and free-hand cutting technique on apparel fit among fashion designers in Koforindua, Ghana. Methodology: The study employed a cross-sectional descriptive survey was ... -
Managerial Perceptions on Apparel Fit Made with Pattern Drafting and Free Hand Cutting Techniques
(AJP, 2018)Purpose: To assess the management perceptions on apparel fit made with pattern drafting and free-hand cutting techniques. Methodology: The study employed a cross-sectional descriptive survey was considered adequate for ... -
The Nature of Work and Problems of Rural Women in Kenya: Implication for Home Economics
(Education Resources Information Centre, 1990)Home Economics is a profession which helps families and individuals to improve their quality of life. The majority of families in Kenya live and work in rural areas where facilities and resources are limited. Women provide ... -
Pattern Drafting and Free-Hand Cutting Technique on Apparel fit
(Cari Journals, 2018)Purpose: To assess the effect of pattern drafting and free-hand cutting technique on apparel fit. Methodology: The study employed a cross-sectional descriptive survey was considered adequate for this study as it has the ... -
Performance of Six Bivoltine Bombyx mori (Lepidoptera: Bombycidae) Silkworm Strains in Kenya
(The Open Entomology Journal,, 2009)The economic and field performance of six Bombyx mori Linnaeus bivoltine strains were evaluated, namely ICIPE I, Chun-Lei X ZhengZhu (C X Z), QuiFeng X BaiYu (Q X B), Quingsong X Haoyoe (Q X H), Suju X Minghu (S X M) and ...
