Browsing MST-Department of Agribusiness Management and Trade (AMT) by Title
Now showing items 1-20 of 34
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Adoption Intensity, Perception and Profitability of Organic Based Soil Fertility Management Technologies in Murang’a and Tharaka-Nithi Counties, Kenya
(Kenyatta University, 2021)There have been major efforts to introduce and promote organic based technologies among the smallholder farmers to address low and declining soil fertility. Despite these efforts, adoption of these organic based technologies ... -
Analysis of Consumer Preference for Product Attributes:A Case Of Indigenous Chicken in Makueni And Nairobi Counties, Kenya
(Kenyatta University, 2019-03)Indigenous chickens (Gallus domesticus) are important source of livelihoods and food to majority of rural and urban households in Kenya. Consumers prefer indigenous chicken due to its nutritional and health benefits. Despite ... -
Analysis of Consumer Preference in Product Attributes: A Case of Common Beans in Kiambu County, Kenya
(Kenyatta University, 2015)Common bean (Phaseolus vulgaris L.) is an important source of livelihood and food for approximately three million households in Kenya. Consumers appreciate common bean more due to its nutritional value and health benefits. ... -
Analysis of Cooking Fuel Demand Patterns among Rural Farm Households in Kiambu County, Kenya
(kenyatta University, 2020)Cooking fuel energy is an important element in the daily livelihood of households where majority depend on fuel wood which’s readily available for energy sources. However, these natural resources experience degradation ... -
Analysis of factors influencing farmers' participation in collective marketing initiatives in Maara, Meru south and Mbeere South Sub-Counties, Kenya
(2016)This study was carried out in Meru South, Maara and Mbeere South sub-counties in the Republic of Kenya. The purpose of this study was to analysis the factors affecting farmers' participation in collective marketing ... -
An analysis of indigenous chicken marketing efficiency and market participation among producers in Makueni County- Kenya
(2014)The indigenous chicken Gallus domesticus production is an important agricultural activity in many households in Kenya. Despite its importance, little research has been carried to enhance its productivity unlike other ... -
An Analysis of Sesame Crop Value Chain: A Case Study of Kordofan Region, Sudan
(2013-10-17)There is an urgent need to improve production and marketing conditions of small holder farmers in Kordofan region of Sudan in order to alleviate poverty and enhance food security. This study was conducted to determine ... -
Analysis of socio-economic factors affecting the Yields of smallholder coffee farmers In Kirinyaga County, Kenya.
(Kenyatta University, 2014)Coffee is one of the key agricultural export commodities in the Kenyan economy. Prior to 1998, coffee was Kenya's top foreign exchange earner and currently ranks fourth after tea, tourism and horticultural sub-sectors. ... -
Analysis of sorghum market chain in Isiolo County, Kenya
(Kenyatta University, 2023)The sorghum market in Kenya has grown significantly over the past few years, and it has continued to expand as a result of the commodity receiving considerable attention from a various interest groups. The absence of a ... -
Analysis of technical efficiency among smallholder rice Farmers in Eastern and Southern Provinces of Rwanda
(Kenyatta University, 2014)Since 2004, rice is a priority crop for food security and poverty reduction in Rwanda. The crop was found capable of giving the highest yield in the marshlands compared to other crops and its consumption has been growing ... -
Analysis of Technical Efficiency of Smallholder Sorghum Producers in Machakos and Makindu Districts in Kenya
(2014-02-24)Majority of the rural households in Kenya depend mainly on agriculture as a source of food and livelihoods. Agricultural productivity has been declining due to many factors including climate change. Declining agricultural ... -
Assessment of profit efficiency among sweet yellow passion fruit farmers in Mbeere South, Embu County
(Kenyatta University, 2016-06)The horticulture industry in Kenya has been very successful in the last one and a half decades. This subsector has grown to become a major employer and foreign exchange earner. In 2014, fruits contributed Kshs. 51.5 billions ... -
Assessment of Purple Passion Fruit Orchard Management and Farmers’ Technical Efficiency in Embu, Meru and Uasin-gishu Counties, Kenya
(2014-02-24)Horticulture industry sustains millions of livelihoods in Kenya. Over the last decade, passion fruit has emerged as an important high market value horticultural crop following the establishment of new and expansion of ... -
Assessment of the Performance of Small-Scale Dairy Farming in Meru County, Kenya
(Kenyatta University, 2019-06)Despite the apparent importance of the dairy sub-sector to Kenya’s economy, the sector is plagued with low milk production. The general objective of the study was to assess dairy performance among the small-scale farmers ... -
Contract Farming of Coconut in Kwale and Kilifi Counties: Participation and Productivity Analysis
(2014-08-26)Coconut is mainly grown by small scale farmers in coastal Kenya. However, the marketing system is inefficient and the production low and this has hindered farmers from getting optimum benefit from coconut farming. Contract ... -
Determinants and Profitability of Coffee Market Outlet Choice among Farmers in Murang’a County, Kenya
(Kenyatta University, 2021)The coffee industry is a significantly important contributor to the Kenyan economy. Relatively, this is as a result of coffee farmers’ productivity which trickles down to their individual decisions at the farm and marketing ... -
Economic Analysis of Smallholder Organic Vegetable Production System in Kiambu and Kajiado Counties of Kenya
(Kenyatta University, 2015)In Kenya, there are more than 200,000 farmers who have been trained on organic farming technologies and systems. Currently certified land under organic management in Kenya stands at 104,211 ha while the organic sub sector ... -
Economic Evaluation of Integrated Pest Management Technology for Control of Mango Fruit Flies in Embu County, Kenya
(Kenyatta University, 2015-01-15)Mango is the third most important fruit in Kenya in terms of area and total production. Nutritionally, mango fruit is important for vitamins and mineral provision in the daily diet of Kenyans. As an export crop, mango earns ... -
Effect of pineapple (ananas comosus l. Merrill) and papaya (carica papaya l.) fruit extracts on sericin removal from silk moths cocoons in Kenya
(2014-05-20)Sericulture (Silk farming) is the rearing of silk moths for the production of raw silk. Silk farming originated from China where it was secretly practiced for many years before spreading to other parts of the world. Silk ... -
Effective marketing of dairy product in Kenya (With particular reference to Kenya Co-operative Creameries Limited - KCC Ltd)
(2016)Effective marketing has been based on dynamics of market mix. A new concept based on "8" Ps has been explored and used to segment current and potential market of KCC. The concept has been applied to assess the marketing ...
