Browsing PHD-Department of Fashion, Design & Marketing by Author "Milcah Mulu-Mutuku"

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An investigation of the marketing strategies and factors infleuncing their implementation by garment-making micro-enterprises in Nakuru town, Kenya

Kinuthia, Lydia Nkatha (2012-04-12)

The challenges of successful marketing in the clothing industry continue to increase in a world characterized by resource constraints, inflationary tendencies, changing lifestyles, rapid technological changes and increased ...