Now showing items 1-2 of 2

    • Destination branding through sports 

      Tubey, W.; Mwisukha, A. (University of Dar Es-salaam, 2013-11)
      A brand is 'an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. Success results from being able ...
    • Towards improvement of sports entrepreneurship in Africa for socio-economic growth 

      Murungi, J.; Wanderi, P. (Kenyatta University, 2013-11)
      Entrepreneurship is defined in various ways by different 'authors and professionals. However, in literal sense, entrepreneurship involves an induction of various aspects of business inclination to an individual with a ...