Now showing items 1-2 of 2

    • Corporate marketing in Kenyan sports 

      Ng'ang'a, Muigai; Wanderi, Peter Mwangi (Makerere University, 2008)
      Strategic corporate investors use sports variously as a medium of marketing their products and services. This paper is a result of a study on the corporate sector involvement in sports in Kenya. A high response ate (74.2%) ...
    • Towards a fashionable attire for women's' sports marketing. 

      Kisato, Jacqueline (Kenyatta University, 2013-11)
      Sports marketing, as a business operation is capable of generating billions of dollars in revenue every year. A major source of revenue generation in sporting events, results from ticket sales attributable to spectator ...