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Analysis of Consumer Preference for Product Attributes:A Case Of Indigenous Chicken in Makueni And Nairobi Counties, Kenya 

Ndenga, Charles (Kenyatta University, 2019-03)
Indigenous chickens (Gallus domesticus) are important source of livelihoods and food to majority of rural and urban households in Kenya. Consumers prefer indigenous chicken due to its nutritional and health benefits. Despite ...

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Author
Ndenga, Charles (1)
Date Issued
2019 (1)

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