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Analysis of factors influencing farmers' participation in collective marketing initiatives in Maara, Meru south and Mbeere South Sub-Counties, Kenya
(2016)
This study was carried out in Meru South, Maara and Mbeere South sub-counties in the
Republic of Kenya. The purpose of this study was to analysis the factors affecting farmers'
participation in collective marketing ...
Effective marketing of dairy product in Kenya (With particular reference to Kenya Co-operative Creameries Limited - KCC Ltd)
(2016)
Effective marketing has been based on dynamics of market mix. A new concept based on "8" Ps has been explored and used to segment current and potential market of KCC. The concept has been applied to assess the marketing ...
Impact of coffee certification on small holder coffee farming in Embu County, Kenya
(Kenyatta University, 2016-06)
The coffee sector plays a significant role to Kenya‟s economy. The sector contributes to foreign exchange earnings, household incomes, employment and food security. The industry supports about 700,000 households comprising ...
Socio-Economic Factors Influencing Smallholder Pumpkin Production, Consumption and Marketing in Eastern and Central Kenya Regions
(Kenyatta University, 2016-06)
Pumpkin is an indigenous vegetable with huge potential to provide nutrition, food security and income to households in Kenya but its production remains low. The crop has been given little attention in research and has not ...
Assessment of profit efficiency among sweet yellow passion fruit farmers in Mbeere South, Embu County
(Kenyatta University, 2016-06)
The horticulture industry in Kenya has been very successful in the last one and a half decades. This subsector has grown to become a major employer and foreign exchange earner. In 2014, fruits contributed Kshs. 51.5 billions ...