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Assessment of competitive intelligence practices on enhancing profitability: a survey of Commercial Banks in Nairobi.
Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization ...
An investigation of the factors affecting customer loyalty in the banking sector in Kenya: a survey of bank customers in Nairobi
There has been a myriad of changes in the banking industry over the past years most of which Have resulted in more innovative products and stiffer competition among the various players in The industry. There is need for ...