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Vulnerability and Adaptation of The Tourism Sector to Climate Change in Nairobi, Coast and Central Tourist Circuits in Kenya
(Kenyatta University, 2015)
Tourism heavily relies on climate as a resource but is highly climate-sensitive. Evidence has shown that a certain amount of climate change has occurred. Africa is considered as one of the most vulnerable regions in the ...
The Determinants of Collaboration and Partnerships Arrangements in Tourism Development among Industry Organisations in Nairobi County, Kenya
(Kenyatta University, 2015)
Collaboration and partnerships arrangements among stakeholder organisations are among the central themes of sustainable tourism development in destinations. These collaborative arrangements have become critical as a ...
Contribution of Educational Tourists’ Consumer Behaviour to Sustainable Tourism Development in Selected Universities in Nairobi Metropolis, Kenya
(Kenyatta University, 2019-04)
Educational tourism enables potential learners to acquire new knowledge from programmes in foreign locations. Educational tourism started with the wealthy and upper class in Europe with participants engaging in study tours ...
Employee Retention Factors on Career Sustainability in Travel and Tour Companies in Mombasa County, Kenya
(Kenyatta University, 2019-01)
Career sustainability studies are gaining momentum especially on how employees can develop ways to achieve them. Employees in organizations that have mechanisms for employee retention can experience higher career sustainability. ...
Role of Brand Perceptions and Entrepreneurial Self-Efficacy on Place Brand Equity in Western Kenya Tourism Circuit
(Kenyatta University, 2019-07)
Many destinations have open up to and invested in the tourism industry leading to heightened competition between them. This has brought to fore the concept of place brand equity, where destinations seek to highlight their ...
Positioning the gastronomic identity of kenya’s coastal strip: perspectives of guests on the region’s signature foods using an integrated approach
Though gastronomy had developed considerably through the ages due to the benefits it brought to destinations, not all destinations, Kenya included, had capitalised on the potential opportunities it provided as a tourist ...
Perspectives of Hotel Investors on Kenya’s Competitiveness as a Tourism Investment Destination
Kenya‘s social-economic development goals envisages an almost complete turnaround to her tourism industry including a number of high-capital investments. However, concerns exist as to the country‘s ability to attract such ...
Governing Landscapes through Partnerships: Lessons from Amboseli, Kenya
(Wageningen University, 2021)
This study focuses on the Kenyan Amboseli landscape, which comprises the Amboseli National Park and six neighbouring Maasai community Group Ranches, namely Mbirikani, Kuku, Kimana, Eselengei, Ologulului-Ololorashi ...
Opinion Leadership in Online Travel Communities and the Purchase of Hotel Products and Services in Kenya
(Kenyatta University, 2020)
Opinion leaders are individuals who influence opinions, behaviour, beliefs, and purchase decisions of people in their social circles. Opinion leaders have been studied extensively in a traditional offline context, but ...