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Market Penetration Strategies on Organizational Performance in Telkom Kenya Limited, Nairobi City County, Kenya
(Kenyatta University, 2020-06)
The telecommunication industry has responded to the changing business environment with several strategies aimed at maintaining and consequently growing its portfolio. Telkom Kenya limited was granted exclusive monopoly for ...
Market Expansion Strategies and Performance of Telkom Kenya Limited in Nairobi City County, Kenya
(Kenyatta University, 2020-01)
The environmental conditions of many companies have changed rapidly. This resulted to serious competition among telecommunication companies in Kenya, which caused Telkom Kenya Limited to seek for effective marketing expansion ...