Browsing RP-Department of Tourism Management by Title
Now showing items 38-43 of 43
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Tourism in Kenya: An analysis of strategic issues and challenges
(2012-01)This paper examines the current situation of Kenya's tourism based on analysis of various secondary sources including government records, news articles, a corpus of academic papers and discussions with industry players ... -
Tourism Product Influence on Domestic Tourists Choice of Mombasa County, Kenya
(African Journal of Hospitality, Tourism and Leisure., 2022-06)This study was aimed at determining the contribution of the tourism product on domestic tourism performance in Mombasa County, Kenya. Mixed research method was employed and primary data gathered through well-structured ... -
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya
(SciTechnol, 2014)This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural ... -
Wildlife Conservation, Safari Tourism and the Role of Tourism Certification in Kenya: A Postcolonial Critique
(Tourism Recreation Research, 2011)Kenya’s national parks and game reserves form the pillar of the country’s tourism industry, and wildlifeviewing and safari tourism are significant generators of income and foreign exchange. The promulgation of pioneer ... -
Wildlife conservation, visitors’ preferences and habitat conditions for wildlife tourism at Oljogi Conservancy in Laikipia County, Kenya
(International Academic Journal of Social Sciences and Education, 2020)The enormous potentials of wildlife tourism in recreation, community and economic development can be maximized through focusing on visitors’ preference in ensuring sustainability of this increasingly important sector. ... -
The Wildlife Tourism Market to Kenya (2002–2003)
(Taylor &Francis, 2011-02-06)An understanding of the wildlife tourism market is fundamental for the development of a competitive and sustainable tourism industry. It is imperative to product development and segmentation, especially with regard to ...
