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Kenyatta University Institutional Repository is a digital archive that collects, preserves and disseminates scholarly outputs of the Institution
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Role of Kenyan Media in Public Diplomacy Activities in Somalia, 2011–2022
(Kenyatta University, 2025-09) Madowo, Jacqueline
The general objective of this study was to examine the role of Kenyan media in promoting public diplomacy activities in Somalia from 2011 to 2022. The specific objectives were to assess how media coverage was utilized to carry out Kenya's public diplomacy activities in Somalia, to analyze the influence of media coverage on perceptions of these activities and to evaluate the effectiveness of media strategies employed by Kenya in advancing its public diplomacy objectives during this period. Guided by Agenda-Setting and Soft Power Theories, the study adopted a descriptive survey research design, focusing on public diplomacy activities in Somalia. The population included journalists, policymakers, diplomats and media professionals involved in reporting on or shaping public perceptions of Kenya's engagement in Somalia. A sample of 22 participants was selected through purposive sampling based on their expertise. Data was collected via in-depth interviews and document analysis of reports and media coverage. Thematic analysis was applied to qualitative data, while statistical analysis was used for quantitative content analysis. Findings were presented narratively, providing a nuanced understanding of the interplay between media coverage and public diplomacy. The study revealed that Kenya maintained a strong diplomatic presence, contributing to regional stability through security and development support. Media coverage was extensive, often positive, but included criticisms. Kenyan media significantly shaped public opinion on Kenya’s military intervention in Somalia, with framing impacting Kenya’s image positively or negatively. However, media strategies’ effectiveness was mixed due to infrastructure challenges and low literacy levels in Somalia, limiting reach. Recommendations include fostering inclusive development assistance, enhancing media engagement strategies and investing in digital infrastructure to expand access and influence in Somalia
A Morpho-Phonological Analysis of Borrowed Nouns from Luganda to Kupsabiny
(Kenyatta University, 2025-11) Cherop, Kapkwomu Charles
In linguistics, borrowing is significantly used to enrich languages. In the case of Luganda, an established Bantu language spoken in Uganda, existing studies reveal that loanwords have been a major source of vocabulary expansion in Kupsabiny, a Southern Nilotic language spoken in Uganda. However, limited research has been identified dealing with the analysis on morpho-phonological patterns exhibited by borrowed words. This study therefore focuses on a morphophonological analysis of borrowed nouns by Kupsabiny from Luganda. These are two different languages belonging to two different linguistic families. The following objectives guide the study: to examine morphological patterns exhibited by borrowed nouns in Kupsabiny from Luganda in Kapchorwa District, explore phonological patterns exhibited by borrowed nouns in Kupsabiny from Luganda in Kapchorwa District, and determine the process of morphophonology engaged in the adaptation of nouns borrowed in Kupsabiny from Luganda in Kapchorwa District. The study collected qualitative data using a descriptive research design through semi-structured interviews and focus group discussions, with the aid of an interview schedule and audio tape recorder. Optimality Theory (OT) developed by Kager (1999) was adopted for data analysis. The population targeted was native speakers of the Kupsabiny language within the municipality of Kapchorwa district estimated at 12,399 in number. A purposive sampling procedure was used to settle on a sample size of 50 informants. This was a reasonable number to collect qualitative data for the study. the findings reveal that Luganda borrowed nouns undergo morphological changes to conform to Kupsabiny's noun class system. Additionally, Luganda's borrowed nouns syllable structures and phonemes are modified to align with Kupsabiny's phonotactic constraints. Additionally, the morphophonological modifications applied to Luganda borrowed nouns are essential for maintaining linguistic coherence and intelligibility within Kupsabiny. The findings are intended to shed light on the linguistic dynamics in language contact and adaptation. The findings are also relevant to linguistics enthusiasts, language researchers, and those interested in the intricate workings of language borrowing and language change. The findings therefore seek to contribute to both empirical understandings of language borrowing and adaptation
Change Management and Performance of Kenya Highlands Sacco Limited in Kericho County, Kenya
(Kenyatta University, 2025-10) Nyamao, Peninah Moraa
In the fast-paced, customer-focused economy of today, performance has become an essential component for businesses. The majority of shareholders blame savings and credit cooperative society change management practices for the inability of many deposit-taking savings and credit cooperative society to pay dividends, grow their market share, meet operating costs, or enter new markets. Following its designation as the most improved organization to receive a major prize, Kenya Highlands Deposit Taking Sacco has maintained its winning streak across the country. The Sacco's leadership and management commitment to sound corporate governance is demonstrated by the fact that it has regularly placed highly in governance awards. But after their operating environment changed, Kenya Highlands Sacco Limited encountered a number of problems. Therefore, this study evaluated change management on performance of Kenya Highlands Sacco Limited in Kericho County, Kenya. The study specific objective focused on assessment of technology adoption, training and development, continuous improvement and organizational structure on performance the savings and credit cooperative society. Kurt Lewin's model, human capital theory, diffusion of innovation, and the balance score card model served as the study's guiding principles. A descriptive research design was implemented for this study. The target population consisted of ten managers and eighty other workers from Kenya Highlands Sacco Limited in Kericho County, Kenya. A census of 99 respondents was done. The sample size was 99 respondents. A semi-structured questionnaire was used. The pilot study involved 10 respondents which was conducted at the Kabianga branch. The Cronbach's alpha test was used to evaluate reliability and the study achieved an alpha value of 0.778. The content validity was utilized to measure validity. Data was analysed using descriptive statistics and inferential statistics such as correlation analysis and regressions analysis methods. The study discovered that Kenya Highlands Sacco Limited's performance in Kericho County, Kenya, was significantly impacted by the adoption of technology, training and development, continuous improvement, and organizational structure. The study comes to the conclusion that by putting technology solutions in place, businesses can automate tedious jobs, improve workflow, and get rid of manual errors. Programs for employee training and development assist staff members in gaining new competencies necessary for their positions. Within the company, inefficiencies and waste can be found and removed with the aid of continuous improvement. An effective organizational structure helps to clarify roles and responsibilities within the organization, reducing confusion and duplication of efforts. The study recommends that the savings and credit cooperative society can improve its performance by investing in the latest technological tools and systems that can enhance workflows, boost productivity, and encourage creativity within the organization. The savings and credit cooperative society can enhance training and development programs by incorporating technology which includes using online learning platforms, virtual reality simulations, and mobile applications to deliver training materials. The savings and credit cooperative society can enhance the continuous improvement process and boost an organization's efficacy by establishing consistent performance assessments and feedback mechanisms. The savings and credit cooperative society should outline reporting relationships and decision-making processes so that employees are able to work together more effectively towards common goals. The study suggests that additional research should be conducted, focusing on factors that were not addressed in the study.
Effect of Corporate Social Responsibility on Performance of Energy Sector in Kenya: A Case of Geothermal Development Company Ltd
(Kenyatta University, 2025) Pakka, Paul
Corporate Social Responsibility (CSR) has emerged as a critical strategic component for organizations, especially in developing countries where businesses significantly influence both environmental and social systems. In Kenya’s energy sector, the Geothermal Development Company (GDC) faces the dual challenge of aligning its operations with CSR principles while striving to maintain sustainable organizational performance. This study investigated the effect of CSR on GDC’s performance, specifically assessing the influence of legal, ethical, and philanthropic responsibilities on stakeholder management and organizational effectiveness. The research was anchored on corporate social responsibility theory and stakeholder theory, adopting a descriptive research design. Structured questionnaires were administered to all 54 employees within GDC’s Corporate Affairs Department, selected through a census sampling technique due to the department’s direct involvement with CSR-related initiatives. Prior to the main data collection, a pilot test was conducted with 10 respondents from a similar government energy institution to refine the questionnaire’s clarity and reliability. Validity was ensured through expert review and pre-testing, while internal consistency reliability was evaluated using Cronbach’s alpha. The overall Cronbach’s alpha value for the constructs was 0.81, indicating high reliability across the legal, ethical, and philanthropic responsibility dimensions. Data were analyzed using SPSS Version 23, with both descriptive and inferential statistics employed. Descriptive statistics (means and standard deviations) summarized the respondents’ perceptions, while Pearson correlation analysis assessed the strength and direction of the relationships between CSR components and organizational performance. The findings revealed that legal responsibilities had a significant, positive, and moderately strong correlation with organizational performance (r = 0.570, p = 0.000), with a mean score of 3.95. Ethical responsibilities showed a significant but weaker positive correlation (r = 0.375, p = 0.005), with a mean of 4.02. Philanthropic responsibilities also demonstrated a significant, weak positive correlation (r = 0.389, p = 0.004), with a mean of 3.82. These results underscore the importance of all three CSR dimensions in fostering stakeholder trust and enhancing GDC’s operational performance. The study concludes that fulfilling CSR obligations is instrumental in building community goodwill, promoting regulatory compliance, and achieving sustainable organizational outcomes. The study recommends that the Ministry of Environment formulate and enforce robust CSR policies across parastatals, particularly by ensuring adherence to environmental and energy frameworks such as the Kyoto Protocol, NEMA regulations, and the Energy Bill and Policy of 2012. Additionally, it advocates for stronger collaboration between GDC and regulatory bodies to address environmental concerns and to implement equitable philanthropic initiatives in its areas of operation. By contextualizing CSR within a developing country's energy sector, this research contributes valuable insights to the discourse on sustainable development and the strategic function of CSR in public sector enterprises
Nyumba Kumi Initiative and Maintenance of Public Order in Kitui County, Kenya
(Kenyatta University, 2025-09) Muthangya, Paul K.
Security in Mutitu Sub-county has not been as desired due to different conflicts. Despite the adoption and implementation of community policing, and subsequently the ‘Nyumba kumi’ initiative to curb the vice at the grassroots level, insecurity is still taunting locals. This study aimed to establish the initiative’s put in place and their effect in maintaining public order by Nyumba Kumi Initiative. The research objectives were to evaluate the effect of conflict mitigation strategies, stakeholder participation, intelligence gathering and stakeholder training in the maintenance of public order. The study was anchored on public participation and street level bureaucracy theory. Descriptive research design was employed. The research targeted 440 respondents which included National Government Administrative officers, National Police service officers, village elders, and Nyumba Kumi leaders. Purposive and random sampling was used to select the respondents; a total of 108 respondents formed the sample size out of the 138 questionnaires distributed. ANOVA test on various aspects of the maintenance of public order was used to assess if there was a divergent opinion among the various groups of people involved in the Nyumba Kumi initiative. Also, dominant themes were used to present the content analysis of some crucial factors that may affect the outcomes obtained. Ethical considerations of anonymity and confidentiality were adhered to. The study found that alternative dispute resolution techniques were used to mitigate conflicts in the sub-county. It was done through mediation, negotiation, and arbitration. It was also noted that, the members of the general public were not open to consulting with the members of the security due to fear, and the key method of public participation was through public barazas. Additionally, intelligence gathering within the Nyumba Kumi framework was noted to be partially effective, with technological advancements offering some support, but challenges remain in ensuring adequate whistleblower protection and adherence to legal provisions. Furthermore, stakeholder training was highlighted as inconsistent and hindered by limited government support, lack of resources, and communication gaps. Addressing these barriers could improve training effectiveness and strengthen security efforts. Despite the noted challenges, the Nyumba Kumi initiative has contributed positively to peaceful co-existence and significantly reduced crimes in the Mutitu sub-county community