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Marketing Segmentation Strategies and Sales Performance of Coca Cola Company in Nairobi City County
(Kenyatta University, 2024-09) Nyamweno,Charles Mecha
The nexus between marketing segmentation and sales performance continues to elicit widespread scholarly interest especially within the food and beverages industry. However, existing literature provides inadequate scholarly evidence regarding the effect of marketing segmentation strategies on sales performance of Coca Cola Company operating within the context of a developing nation’s capital city, Nairobi. This study seeks to bridge the gap by evaluating the effect of marketing segmentation strategies on the sales performance of Coca Cola products in Nairobi City County, Kenya. The specific objectives of the study include to analyze the influence of demographic segmentation on the sales performance of Coca Cola products in Nairobi City County, Kenya; to determine the effect of geographic segmentation on sales performance of Coca Cola products in Nairobi City County, Kenya; to assess the effects of psychographic segmentation on the sales performance of Coca Cola products in Nairobi City County, Kenya; and to examine the effect of behavioral segmentation on the sales performance of Coca Cola products in Nairobi City County, Kenya. The theoretical underpinnings of the study include market segmentation theory, resource-based view theory, Theory of Constraints (TOC), and the Stakeholder Theory. This study will use the descriptive research design, which will involve collecting quantitative using closed-ended questionnaires from sample size of 224 participants (sales representatives, sales managers, and marketing professionals) of Coca Cola Company in Nairobi County, Kenya. A pilot study will be conducted on 10% (n = 25) of the sample size to determine the validity and reliability of the research instrument. The researcher will distribute the questionnaire to participants through the drop and pick-later method via the Coca Cola Company plant in Nairobi City. Data gathered will be coded and entered into the Statistical Package for Social Sciences to permit analysis. Descriptive and inferential will utilized to reach research conclusions. Multiple linear regression will be used to describe the data and to show associations, relationships and significance of effect of each independent variable on the dependent variable. Data will be presented by use of frequency tables and graphs. The study will adhere to the ethical requirements of research, including informed consent, confidentiality, data safety, and institutional approvals. The study findings may be applied to inform policy, sales management in Coca Cola Company, and contribute to bridging gaps in literature
Cash Transfers for Orphans and Vulnerable Children and Welfare of Beneficiaries in Makueni County, Kenya
(Kenyatta University, 2025-11) Muendo, Onesmus Ngasa
Cash transfer programmes help the vulnerable population in the society, such as children, alleviate poverty and other related challenges. Kenyan Government has put resources in social protection programmes including the CT for OVC. Despite these efforts, studies have indicated that children in Kenya continue to suffer poverty, malnutrition related diseases, lack of access to primary health care, child labor, sexual harassment, rape, stigma, discrimination and trauma. The objectives of the study included; to determine the effect of socio-economic characteristics of beneficiaries’ caregivers and households, examine the beneficiaries’ caregiver’s awareness of CT-OVC objectives, and establish the relationship between the beneficiary’s household utilization of the CT-OVC and the welfare of OVCs in Makueni County, Kenya. The anchoring theory was the theory of social change supported by the sustainable livelihood framework and the institutional theory. The research scope was Kibwezi West Sub-County in Makueni County with the study target population being beneficiaries’ caregivers, children’s officers and chiefs. A descriptive research design was employed targeting 2,254 beneficiaries of CT-OVC, 3 children’s officers and 12 chiefs. To sample 340 CT-OVC beneficiaries, simple random sampling was used where else purposive sampling was used for all the chiefs and children’s officers (census), deemed key informants of the study. Primary data was used in this study and was collected by employing questionnaires and the use of scheduled interviews with key informants. Quantitative and qualitative data analysis was employed. Qualitative data was analyzed by use of content analysis and the results were presented by in themes. Analysis of quantitative data was aided by use of SPSS version 26 for both descriptive and inferential statistical analysis. To display the results of the descriptive analysis, mean, standard deviation, frequencies, and percentages were used. Inferential statistics used were regression analysis and correlation. Findings revealed a positive and statistically significant correlation between OVC welfare and socioeconomic characteristics of the caregivers. The welfare of OVC was also positively and statistically significantly correlated with household use of the OVC cash transfer funds. A positive but not statistically significant correlation was found between the welfare of OVC and the awareness of the goals of the cash transfer funds. According to the report, Kenyan government should increase and fortify support beyond financial aid. Along with addressing mental and health issues, this entails funding education and training to give OVC and their caregivers sufficient skills as well as revenue-generating ventures to improve long-term access to health services, education, and other welfare needs. To further the goals of the fund, the Kenyan government should fund financial literacy training for beneficiaries’ caregivers. This will improve the quality of cash transfer fund’s utilization. The government and other non-governmental entities should invest in improving communication on the objectives of CT-OVC. The researcher suggested further studies on the effectiveness of the CT-OVC utilization and the welfare of OVC.
Transitivity of the Ekegusii Declarative Clause: A Systemic Functional Linguistics Approach
(Kenyatta University, 2025) Nyamao Kemunto Jane
This study sought to investigate transitivity patterns in Ekegusii declarative clauses on
the basis of Halliday and Matthiessen’s Systemic Functional Linguistics framework.
Although Systemic Functional Linguistics (henceforth SFL) has been widely and
successfully used by linguists in the West to account for varied aspects of language in
both spoken and written texts, it has not been sufficiently utilized by researchers on
African languages, particularly Ekegusii, to account for the syntax, and specifically the
transitivity of its (Ekegusii) declarative clauses.To achieve this, the research was guided
by three specific objectives, which weree: to describe the various forms of declarative
clauses in Ekegusii; to examine the different ways in which Ekegusii distinguishes among
the various forms of declarative clauses; and to explain the transitivity system in Ekegusii
declarative clauses within SFL. The study purposively sampled Ekegusii declarative
clauses, which were analyzed under the ideational metafunction of language. SFL, a
linguistic theory concerned with the social and pragmatic functions of language formed
the theoretical framework within which the study was undertaken. In terms of
methodology, the study adopted a qualitative research design, which includes techniques
that produce data in the form of words rather than numbers. The data for the research was
Ekegusii declarative clauses, which were collected from purposively selected written
sources that included five Ekegusii story books, two books from Ekegusii Bible, and also
through introspection. The selected clauses were transcribed using a pen, translated and
analyzed, whereby the features used to syntactically differentiate among the various
forms of Ekegusii declarative clauses were identified. In addition, on the basis of Halliday
and Matthiessen’s (2014) SFL approach, selected clauses were analyzed in terms of
clause as representation (transitivity system), the line of meaning in the SFL’s ideational
metafunction. In the analysis, the three components of transitivity (process types,
participants, and circumstantial elements) were identified. In terms of findings, the study
found out that Ekegusii declarative clauses exist in four main categories; affirmative,
negative, active and passive, and that those clauses differ syntactically in terms of polarity
and the status of the participants involved in different clause categories. More
importantly, the study discovered that Ekegusii declarative clauses have material, mental,
behavioral, verbal, relational and existential processes, and that each process type has
different participants as dictated by the process type. The findings of this study would
contribute towards the preservation of the African culture and indigenous languages, and
more specifically, add to the available literature on Ekegusii. The findings of this study,
by providing a detailed linguistic description of Ekegusii transitivity patterns, will
contribute significantly to the documentation and understanding of the language's
grammatical structure. This enhanced understanding is crucial for the development of
accurate language resources, teaching materials, and literary works in Ekegusii, thereby
fostering intergenerational transmission and promoting the vitality of the Ekegusii
language as a cornerstone of its culture and identity. The study recommends further
research on Ekegusii Declaratives in relation to clause as representation, so as to confirm
whether there could be other methods for syntactically distinguishing among the various
types of Ekegusii declaritive clauses.
Stakeholder Engagement and Service Delivery in the National Police Service Commission, Nairobi City County, Kenya
(EdinBurg Peer-ReviewedJournals and BooksPublishers, 2025-11) Kinuthia, Antony; Wambua, Philip
This paper examines the implications of stakeholder engagement on service delivery in the National Police Service Commission (NPSC), Nairobi City County, Kenya. The NPSC is mandated with recruitment, promotions, welfare management, and disciplinary processes of police officers. This mandate directly influences public trust and service delivery outcomes. Despite this critical role, the NPSC continues to face persistent challenges in engaging stakeholders effectively, thereby leading to inefficiencies, delays, and diminished public trust. This study investigates the implications of stakeholder engagement on service delivery in the NPSC, Nairobi City County, Kenya. A mixed-methods design was employed, targeting NPSC civilian staff, police officers of varying ranks, and community representatives. The target population comprised NPSC staff, police officers of various ranks, and community representatives. Data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. The statistical analysis revealed that stakeholder engagement had a strong positive and statistically significant relationship with service delivery outcomes at the NPSC (r = 0.612, p < 0.001; β = 0.461, p < 0.05). This indicates that enhanced stakeholder participation directly improves transparency, accountability, and responsiveness in service delivery. These findings are consistent with Kaito and Njoroge (2023) and Biwott and Nyamwanya (2023), who found that inclusive engagement mechanisms significantly strengthen public trust and institutional performance in policing organizations. The study concludes that deepening stakeholder engagement is central to strengthening public trust in police oversight institutions. The study’s recommendations emphasize the need for more robust participatory mechanisms, while suggesting further research on technology-enabled stakeholder engagement practices.
Effect of Health Education on Costs of Treatment and Household´S Income among Tuberculosis Patients in Kenya: A Randomized Control Trial
(PAMJ - One Health, 2022-04) Kimani, Humphrey Mbuti; Mwaniki, Elizabeth; Oguya, Francis; Warutere, Peterson
introduction: directly observed therapy, shortcourse strategy for TB treatment, in combination
with patient education has proved to be effective
in reducing TB incident than the DOTS strategy
alone. Although tuberculosis care for patients is
free in Kenya, other expenses associated with the
disease during treatment have been known to
increase costs at the patient and household level.
This study sought to determine effect of health
education on costs to treatment and household´s
income among tuberculosis patients in Kenya.
Methods: the study was conducted between
September 2019 and February 2020 in selected
public health facilities in Kenya. A cluster
randomized controlled trial preceded by crosssectional study was conducted among the TB
patients. Four hundred and fifty (450) patients
were recruited from the TB clinics by random
sampling. Three hundred and seventy-three met
eligibility criteria and were assigned into
experimental and control groups by simple random
sampling. Health education intervention was given
to the experimental group and not in the control
group. However, all the study patients
(experimental and control) received the standard
tuberculosis treatment. After six months of
treatment the two groups were compared. Results:
at the baseline, patients incurred almost similar
total treatment costs (experimental (USD 16,071)
and control (USD 16,543) groups but after the
health education intervention, patients in the
experimental group were found to have incurred
less cost (USD 59,073) than those in the control
group (USD 67,750). The difference was
statistically significant (p=0.001). Conclusion:
health education was found to impart knowledge
to the patient contributing to reduced expenditure
while seeking TB care