Factors Affecting the Growth of Indigenous Firms in Murang'a County, Kenya.
Njoroge, Jane Njeri
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The establishment of indigenous firms in anyone country is crucial because they in a way contribute to the growth of a country's economy. The study surveyed the growth of indigenous firms in Murang'a County in both public and private sector. The objectives of the study were to assess how the adoption of product and market development strategies have influenced the growth of indigenous firms in Murang'a County, to assess the influence of management future planning and goal setting had influenced the performance of firms in Murang' a County and to assess how management perception of macroeconomic conditions had influenced the performance of firms in Murang'a County. The intervening variables included politics, policies, technology, firm age, firm size and finance. The study will be significant-to the indigenous firms that do not fully consider the factors under study to help them bridge the gap from where they are and where they want to go. The census survey collected data through questionnaires which were directly administered by the researcher. The target respondents included the directors, managers and the employees of the indigenous firms because they are the people on the ground. A descriptive survey method was to help create a general picture on the ground of the growth process of indigenous firms across the country. The targeted firms were stratified into seven categories namely: Tea factories, coffee milling, and macadamia processing firm, service industry, wholesalers, quarrying and traditional firms. The sample size was 193 firms. The target population was 3 directors, 193 managers and 424 employees. The quantitative data was analyzed after being coded and entered in the computer for analysis using the statistical pack_e for social sciences (SPSS). The Data was presented using tables, charts and histograms. The study drew conclusion from the factors that affect the growth of indigenous firms. These factors include the adoption of product/market strategy management future planning, goal setting and management perception of macro-economic conditions. The study provided recommendations for improving continued growth of indigenous firms most importantly involving every-one in the planning process and goal setting.