Techniques used to market the library: case studies of United States International University (USIU-A) library and the Kenya National Library Services (KNLS)
Muriuki, Catherine Mumbi
MetadataShow full item record
This study investigated the effectiveness of the techniques used to market the library. Among the areas looked into were: the different marketing techniques being used in libraries today; evaluating their effectiveness in selling the library services to users and non-users; feedback from users about their satisfaction/ dissatisfaction in using the library; and also finding out the extent to which library staff have been instrumental in marketing the library services and products. Two libraries: United States International University (USIU-A) and the Kenya National Library Services (KNLS) were the case studies. Data was collected using questionnaire and observation methods. Data was analysed using SPSS software. The study found out that various marketing techniques were actually being used in the two libraries studied. However these marketing techniques were not fully effective in marketing library services to users and non-users. Furthermore the study also found out that users prefer some services in the library to others depending on the degree of marketing of each service. Users sometimes prefer ed using other information providers than the library due to various reasons that have to do with marketing techniques. Users also gave various reasons why they are not fully satisfied with using the library among them failure by the library to do user surveys, not welcoming user suggestions, lack of evaluation of services etc. The study therefore came up with recommendations and various solutions that can, be applied to modern libraries today in order to solve this problem of ineffective marketing techniques in libraries. These include: having marketing plans for in libraries; have operational marketing departments in libraries; making marketing of services to users more effective and embracing new technology in libraries
Showing items related by title, author, creator and subject.
Library user education in public libraries in kenya with particular reference to the Kenya National Library Service and Macmillan Memorial Library Ngacaku, Caroline Wanjiru (2011-08-10)The importance of library user education is so crucial to libraries and their users that it cannot be over emphasized. Effective library user education enables users to utilize library resources and facilities maximally ...
Investigating staff motivation and attitude to work in public libraries: a case study of Kenya National Library Services and Macmillan headquarter libraries in Nairobi Kasimu, Ferdinard Nduu (2012-11-05)This study sought to determine the effectiveness of measures taken to ensure staff motivation and attitude to work are working in our public libraries. The researcher investigated issues concerning recruitment and selection, ...
Using the gap model to assess users’ perception of service quality levels in academic libraries a case of post modern library, Kenyatta University and USIU Library Mukuvi, Michael (2014-08-18)The purpose of the study was to use the Gap Model to identify the service quality levels that exist at Kenyatta University, Moi Library and USIU Library as perceived by the users. The problem that the study addressed was ...