The implications of socio-cultural factors on growth of small and micro enterprises: a case of Bungoma town
Navagwi, Wilson Makutu
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The purpose of this study was to establish the implication of socio-cultural factors on growth of small and micro Enterprises: a case of Bungoma town. Focus was on the practicing small and micro Enterprises that were either in service or manufacturing sector and legally registered with Bungoma Municipal Council. The researcher used a combination of both descriptive and survey research Methodology. A sample frame was got from Bungoma Municipal Council; from which a sample population (n) of 209 small and Micro Enterprises were chosen from a research population of 1045. This represents 20%, which Kerlinger (1983) observed as representative enough of the research population. Data collected was computed and analyzed using descriptive statistics such as frequencies mode, mean percentages; and presented in forms of tables, charts and graphs. Some inferential statistics especially on gender specifications were applied. Content analysis was be incorporated. Expected output was that social cultural factors had significant implications to growth of small and micro enterprises in Bungoma town that Bungoma was made up of a cosmopolitan cultural background due different societies living together and this impacted differently on the businesses.