Analysis of the Role of Technological Alignment on Organization Performance: A Perspective of Commercial Banks in Nyeri County, Kenya
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Date
2021
Authors
Muthaura, Martin Kimathi
Kinyua, Godfrey Muigai
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Innovative Research and Advanced Studies (IJIRAS)
Abstract
Abstract: The study sought to examine the role of technological alignment on performance of commercial banks
within Nyeri County, Kenya. Technological alignment was measured in terms of product technological innovation,
blockchain technology and Fintech technology adoption. Similarly, organizational performance was measured in terms of
customer satisfaction, employee satisfaction, market share and capacity utilization. The study employed descriptive
research design and its targeted employees in 14 commercial banks in Nyeri County. Semi-structured questionnaire was
used to collect primary data. Descriptive analysis and inferential analysis were done and the findings presented in tables
and figures. Qualitative data was analyzed using content analysis and presented in prose form. The study established that
technological alignment through modern-day banking technologies, investing and equipping the bank with new
technologies that is accessed by all staff and availability of financial and human resources under resource alignment
resulted in improved bank performance. The study recommended that the bank management and other firms to adopt the
use of technological alignment for enhanced operational efficiency, delivery of high quality service as well as innovative
products.
Description
Article
Keywords
Technological Alignment, Organizational Performance, Innovation
Citation
Muthaura, M. K., & Kinyua, G. M. (2021). Analysis of the Role of Technological Alignment on Organization Performance: A Perspective of Commercial Banks in Nyeri County, Kenya. International Journal of Innovative Research and Advanced Studies, 8(6), 9-14.