An investigation into factors that hinder domestic tourism in Kenya: case of Meru region
Rarama, James Mutoto
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This study examined the factors that hinder domestic tourism Meru region. With a view of addressing the hindrances in order to improve domestic tourism in Kenya. The study investigated a sample of cross-section of the tourist stakeholders. and through separate questionnaires obtained data from respondents consisting of managers of hotels and lodges and tour operating firms. Government officials. Kenva Wildlife Service officials. resident tourists and local residents. The broad objective of the study was to establish the factors that hinder Kenyan residents from visiting tourist facilities in Meru region. The study aimed at indicating facilities and services offered to tourists in the region. the cost of the facilities and services and how they affect tourism in the region, It also sought to establish the state of infrastructure and security at the national parks and how these factors affect domestic tourism. By shedding light on the factors that hamper domestic tourism. the study will assist the government and other industry stakeholders in coming up with practical measures to address the obstacles with a view to increasing Kenyan participation in domestic tourism. A sample of 63 respondents from tourist industry players in the region was selected using purposive duster and random sampling methods. A structured questionnaire with both closed and open-ended questions was used to collect data from the respondent. A total of 43 respondents field the questionnaires from which data was extracted for analysis data and make statistical inferences, presentations and conclusions. The study findings indicated that the major factors hindering domestic tourism are lack or awareness or the ex isting tourist faci Iities and poor in lrastructurc. especially roads leading to major tourist attractions, It also revealed the existence of diverse tourist attractions in the region which can appeal to a wide cross-section of Kenyans, The study also found that the tourist facilities in the region are adequate and affordable hy the local tourists. The study concluded that the government and tourist industry stakeholders need to address the hindrances pointed out in order to improve domestic tourism, These include construction and maintenance of roads to the park. provision of cheaper tran: port to the national park. creation of awareness of the attractions and sensitizing the local communities on the value of tourism and the need to conserve national resources for posterity. If these measures are taken then domestic tourism would improve. Leading to creation of employment. and generation of' income for regional and national development.
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