Evaluation of the Corporate Governance as a Determinant of Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties, Kenya
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Date
2021
Authors
Mwangi, Paul N.
Miricho, Moses
Maranga, Vincent
Journal Title
Journal ISSN
Volume Title
Publisher
Stratford Peer Reviewed Journals and Book Publishing
Abstract
The purpose of the study was to investigate the role of corporate governances on customer
satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. The study sample was
a total of 799 respondents from 15 golf clubs within the study area, drawn from the clubs’ captains,
golf managers, professional golf trainers, golfers/customers, and caddies. The cross-sectional
descriptive survey was adopted where questionnaires, interviews, observation checklists and
secondary sources were used for data collection. The study established a statistically significant
relationship between corporate governance and customer satisfaction with a p=0.045<0.05. The
study further recommended that good corporate governance should be implemented as an integral
part of customers’ satisfaction goal within the golf clubs.
Description
A research article published in Journal of Hospitality and Tourism Management
Keywords
Corporate Governance, Strategies, Customer Satisfaction, Captains, Golfers
Citation
Mwangi P., N., Miricho M & Maranga V (2021). Evaluation of the Corporate Governance as a determinant of Customers Satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. Journal of Hospitality and Tourism Management. Vol 4(2) pp. 20-27 https://doi.org/10.53819/81018102t2003