Exploration of Adoption of Information Communication Technology by Tourist Camps in Maasai Mara, Narok County, Kenya
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Date
2019
Authors
Meyoki, Nicholas Lemashon
Kavindah, Lucy
Journal Title
Journal ISSN
Volume Title
Publisher
IJCAB Publishing Group
Abstract
The use of ICT in service and hospitality industry is intended to enhance delivery of goods and
services in a timely and less costly manner. In consideration of ICT as one of the driving forces
of globalization, it may deliver unique opportunities by mitigating on vise such as poaching
eradication, terrorism, and poor service delivery, access to information, connectivity as well as
access to new markets. The importance of ICT to the economic development has long been
recognized and yet tourist camps in Maasai Mara seem to be low in its adoption and use
compared to other sectors or within the same sector elsewhere. The purpose of this study
therefore was to explore ICT adoption by the Tourist Camps in Maasai Mara. This study was
guided by three specific objectives. First is to establish Financial Resources that influences
adoption of ICT by the tourist camps in Maasai Mara. Secondly is to determine infrastructural
resources that influence adoption of ICT by the Tourist Camps in Maasai Mara. Thirdly is to
investigate human resources and adoption of ICT by the Tourist Camps in Maasai Mara. The
research utilized descriptive design and was limited to a population of 520 camps in from the
Eight Conservancies in Maasai Mara, Narok County.The camps in the study includes both
seasonal and permanent Camps. The study adopted a stratified random sampling where the
population was grouped into stratus according to status that the camps belong to. The study
utilized a formula that was proposed by Mugenda and Mugenda where ten percent of camps
were taken from each stratum and their manager used as a respondent to constitute a study
sample size of 520 respondents. In this regard, the respondents were the managers of these
camps. The study utilized primary data that was gathered using semi structured questionnaire
that contained open as well as closed-ended questions. Content validity of the data collection
instrument was assessed by the researcher and the supervisor reviewing the items and adopting
it from a similar study. On the other hand, the reliability was assessed by use of Chronbach’s
alpha coefficient test. The investigator administered questionnaires to the respondents and in
cases where the respondent was not available, drop and pick later method was adopted. The
study used descriptive statistics in the analysis of the data, which included mean, standard
deviation and distribution tables. The presentation of the results was done in various forms,
including charts, graphs, and tables. The findings of the study indicated that the independent
variables (Financial Resources, infrastructure, and Human Resources) were significant and that
there was an association between them and ICT adoption (the dependent variable). The value of
adjusted R squared in the final model shows that the percentage of variation of the adoption of
ICT can be explained by the combination of the three variables. The research established that
there was a significant effect of Financial Resources, infrastructure, Human Resources on ICT
adoption by the Tourist Camps in Maasai Mara. Both empirical and statistical evidence proved
that a relationship existed between these variables and ICT adoption by the Tourist Camps in
Maasai Mara. The study recommends to the institutional infrastructure that supports adoption of
information communication technology by the tourist camps.
Description
An Article Published in International Journal of Current Aspects
Keywords
Financial Resources, Infrastructural Resources, Human Resources, Adoption of Information Communication Technology, Tourist Camps in Maasai Mara
Citation
Meyoki, N., & Kavindah, L. (2019). Exploration of Adoption of Information Communication Technology by Tourist Camps in Maasai Mara, Narok County, Kenya. International Journal of Current Aspects, 3(VI), 291-308. https://doi.org/10.35942/ijcab.v3iVI.90