Adoption of strategic management practices at Kenyatta University.
Gitau, Kinuthia Nicholas
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Strategic management is a key guideline in institutions of higher learning as the quest for higher education continues hence each university has to lay down its competitive strategies and align them with the ever changing environment and market trends. It is on this note that each university is striving to come up with strategic plans to guide its operations and give it a competitive edge over others and be able to attract more students. This is evidenced by the fact that there are 22 public universities and 14 private universities who are competing to provide higher education. This study, therefore sought to assess the adoption of strategic management practices in Kenyatta University. This research study adopted a descriptive survey design which was deemed appropriate because the main interest was to establish how strategic management practices have been adopted in Kenyatta University. The study targeted the management staff of the university, making 91 respondents. Primary data was gathered directly from respondents and for this study, a semi-structured questionnaire was utilized. Secondary data was also collected for this study. Quantitative data collected using questionnaires was analyzed by the use of descriptive statistics and presented through percentages, means, standard deviation and frequencies. The information was also presented by use of frequency tables and charts. The study conducted a multiple regression analysis to determine the relationship between strategic management and the variables as well as ANOV A model to test for significance. The study found out that Kenyatta University is faced with various challenges in the strategic management at the different levels. The study also found that commitment of top management affects strategic management in Kenyatta University. The study concludes that Kenyatta University uses communication as a means of achieving strategic management. The study also concludes that organizational culture has an effect on strategic management in Kenyatta University. The study finally concludes that organizational structure influences strategic management at Kenyatta University. The study recommends review of the strategic management practices by Kenyatta University by making a positive contribution on communication, commitment, xv creating awareness or understanding of the strategy, aligning organizational systems and resources and better coordination and sharing of responsibilities. The study also recommends that decision making for the Kenyatta University be based on a perception of itself and the environment so as to detect problems, gather information, and evaluate possible outcomes.