Role of public relations in sports
Public Relations is a terminology that IS frequently used to refer to the relationship between two or more individuals or groups who have common interests. It involves the efforts that are made by an individual, institutions or groups of people to win the support of those who are members of the community with whom they interact, encounter or associate, and whose co-operation is sought. In the sports circles..public relations has to do with the image that is projected by those involved in sports to the rest of the people in the community; such an image must aim at promoting good relations. The absence of good public relations among personnel involved in the various aspects of sports is bound to lead to unnecessary friction, frustration, disorder, division, unproductively and general lack of support or goodwill. It is against this background that the present paper reviews the importance and essential elements of good public relations in sports.