An Analysis of factors that influence entrepreneural performance of women dealing with urban Agriculture in Kenya : a case of Roysambu, Nairobi
Murathe, Mary Wangari
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The purpose of the study was to determine how various factors determine women entrepreneurship in Kenya so that their potential can be better harnessed to ensure their greater contribution in economic development of the country. In Kenya, most women run businesses remain static and small, providing the owners with bare existence. Entrepreneurship in agriculture, the backbone of the economy employing 80% of Kenyan women, needs to be especially encouraged given its possible impact on poverty eradication, empowerment, education, health and widespread access to factors of production. In line with this, the research targeted women engaged in urban agricultural enterprises which have been proven to be a more innovative sector. The research investigated various factors identified by past studies both in Kenya and elsewhere as having major influence on entrepreneurial performance among women. These factors include family background and support; individual motivation and attitude; availability and level of financing; education and training; and policies and programs. The study sample consisted of 71 respondents (20% of the accessible target population). The selection of interviewees was made through multi-stage sampling consisting both purposive and stratified random sampling. Quantitative and qualitative data was collected through face to face interviews guided by a semi structured questionnaire, focus group discussions and the use of key informants. Data analysis was made through the use of computer software packages Microsoft Excel and Statistical Package for Social Scientists (SPSS) and included various measures of central tendency, variability and correlation. The results of the study showed high correlation between the independent variables and performance of women entrepreneurs. Two major factors identified as affecting maximization of women's performance and growth orientation were risk aversion and the tendency to set a maximum enterprise size.