Personality Attributes as Influencers of Micro-Enterprise Growth at Kamukunji in Nairobi, Kenya
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Date
2017
Authors
Oroko, Huldah K.
Ondigi, S. R.
Journal Title
Journal ISSN
Volume Title
Publisher
University of Nairobi
Abstract
Several studies indicate significant relationship between personality attributes and microenterprise
growth. A correlational survey on 354 micro-enterprises manufacturing metallic
products at Kamukunji stipulate positive and negative influences between personality
attributes and vertical plus horizontal growth in employees, sales, departments and
divisions. Data collection using structured questionnaire administered face to face signifies
that desire to be boss and desire to succeed propels growth. Personality attributes model
(60.85% variance explained), Kaiser-Meyer-Olkin (KMO = .82) measure of sampling
adequacy, and Bartlett’s test of sphericity (.001) remain statistically significant. The 13
hypotheses designate 61.54% acceptance and provides the relationship between personality
attributes and micro-enterprise growth. The study implies that there exists a positive
relationship between personality attributes of an entrepreneur and growth of microenterprises.
Description
Research Article
Keywords
Personality Attributes, Growth, Micro-enterprises, Manufacturing, Metallic Products, Kamukunji
Citation
DBA Africa Management Review March, 2017 Vol 7 No.1. Pp 48-63