Market, Entrepreneurial Orientations and Performance of SMEs Hotels in Nanyuki Town, Kenya
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Date
2017
Authors
Nduriri, Mary Wanjira
Namusonge, Mary
Journal Title
Journal ISSN
Volume Title
Publisher
International Peer Reviewed Journal and Book Publishing
Abstract
Purpose: The study sought to investigate the effect of market (MO) and entrepreneurial
orientation (EO) on the performance of SMEs hotel enterprises in Nanyuki town, Kenya.
Methodology: A sample size of 30 SMEs hotels who are registered with Laikipia County
revenue collection office was selected using simple random sampling technique. 24 completed
questionnaires were returned showing a response rate of 80%. Data was analyzed with the aid
of statistical package for social sciences (SPSS) computer software. Correlation, Anova and
Multiple regressions were the main analysis tools.
Findings: The results of the study indicated that market and entrepreneurial orientations have
a positive influence on the performance of the small-scale hotels. The six independent variables
that were studied, explain 74.5 % of the performance of the SMEs hotels in Nanyuki town.
Unique contribution to the theory, practice and policy: The policy makers will be able to
obtain a clear guide on policy direction with respect to market and entrepreneurial orientation
for further improvements of small and medium hotel enterprises in Kenya. Further, the study
will increase the knowledge and awareness to the hotel managers on how to create customer
value and enhance competitiveness within the small and medium hotel enterprises in Kenya.
The studies on market and entrepreneurial orientations will help in improving small and
medium enterprises and in particular hotel performance toward achieving Kenya’s objectives
of vision 2030.
Description
Research Article
Keywords
Strategic orientations, Entrepreneurial orientations, Market orientation, Customer orientation
Citation
European Journal of Business and Strategic Management Vol.2, Issue 1 No.1, pp 1 - 14, 2017