A survey of factors affecting choice of strategy in Kenya commercial banks
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Date
2014-07-02
Authors
Ngonyo, Richard Musomba
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Abstract
The selection of a suitable strategic option is not an easy decision; it involves a lot of
complex consideration. Several factors affect the choice of strategic option. They include
both tangible and intangible elements. The aim of this study was assess factors affecting
choice of strategy by Kenya commercial bank. The specific objectives of the study were
be to find out how technology affect choice of strategy, to establish the effects of
organizational culture on the choice of strategy, to examine to what extent does
organizational resources affect choice of strategy, to determine the relationship between
top management preferences and the choice of strategy and to find out how industry
competition affect choice of strategy. The population under study comprised of 505
Kenya commercial bank's staff from credit, operations, information technology, research,
innovation and strategy and human resources divisions. A sample of 252 staff was drawn
using stratified sampling. The study was sought to assess factors affecting choice of
strategy, specifically on information technology, organizational culture, industry
competition, organizational resources and top management preferences.
Each respondent was expected to fill and submit a structure questionnaire that was posted
on the KCB divisional intranet web page and others were hand delivered. The researcher
used statistical data analysis programme (SPSS) to carry out data analysis to describe the
relationship between the dependent variable (strategy choice) and the independent
variable, information technology, organizational resources, organizational culture,
industry competition and top management preferences. Findings have here in chapter four
been presented by way of charts, graphs and tables.
Description
Department of Business Administration, 107p. 2012, HG 1616 .F34N46