patricia kunguKimemia, Mercy Nyambura2023-08-112023-08-112023http://ir-library.ku.ac.ke/handle/123456789/26789A Research Project Submitted to School of Business, Economics and Tourism in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Business Administration (Strategic Management Option) of Kenyatta UniversityThe performance of National Government Affirmative Action Fund has not been impressive. This is because there has been misuse of funds due to irregular direct procurements, unapproved expenditure, loss of funds through theft, unsupported project expenditure and funding of ineligible groups. The study's main goal was to look at the National Government Affirmative Action Fund's strategic management practices and performance in Kiambu County, Kenya. The specific goals were to determine the impact of situation analysis, strategy formulation, strategy implementation and strategy evaluation on performance National Government Affirmative Action Fund's results in Kiambu County. Agency theory, resource-based view theory, and resource dependency theory were used to base the research. A descriptive survey design was used in this research. The study's target population included 1,000 employees at National Government Affirmative Action. The number of people who took part in the study was limited to 353 respondents. The purposive sampling approach was used to pick the sample for this analysis. Semi-structured questionnaires aided in the data collection process. A pilot study was conducted to determine the validity and reliability of the research instrument. The drop and pick later method was adopted in data collection. Descriptive statistics such as standard deviation, frequencies, and mean were used to analyse quantitative data. Data analysis was aided by the Statistical Package for Social Sciences program. The study findings were presented using tabulations, graphical representations, and percentages. Inferential statistics like regression and correlation analysis helped determine whether the relationship between the variables was positive or negative, as well as how weak or solid it was. The multiple regression model was used in part of the statistics to see if there was a connection between strategic management practices and the performance of the National Government Affirmative Action Fund in Kiambu County, Kenya. According to the findings, the strategic management practices used by the National Government Affirmative Action Fund committee have a substantial impact on the success of the National Government Affirmative Action Fund. The most influential elements of strategy formulation are the fund's mission and vision, as well as a SWOT analysis that allowed for the exploitation of available opportunities, as well as an understanding of their strengths and external climate. Given the study's limitations and conclusions, the researcher suggests that sluggish areas be evaluated and corrective steps taken afterward. Management should take the lead in improving practical strategies to reach out to all potential customers, as well as engaging beneficiaries in the implementation of their plans within the county.enStrategic Management PracticesNational Government Affirmative Action FundKiambu CountyKenyaThesis